“After joining GLM in March 2017, my mindset began to change as I allowed myself to consider some other ideas and be more open to change. I’ve worked harder this year than I have in several years, but I’m working smarter. I’m also having more fun in my practice! For those looking to implement some marketing changes at their firms, there is no time like the present. Map out a strategy and get after it. And, importantly, schedule some time away from the office to work “on the business” instead of “in the business.”
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Agency Partner