“Ben Glass is a name those in the legal marketing world are very familiar with. I had the pleasure of speaking with Ben recently; he provided me with tremendously valuable insight and guidance with respect to how to grow a law firm online. If you’re an attorney looking to excel and take your firm to the next level, Ben is your guy. Highly, highly recommended.”
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Agency Partner