Roy M. Doppelt
“I wanted to thank you so much for our telephonic today. I appreciated your taking the time to read my e- mail before our meeting and then focus in on specific strategies and techniques to assist my firm in obtaining more contacts. Your use of examples was most illustrative and I will study them and then make changes. You answered all of my questions and felt you were personally interested in my firm’s success as I did when I attended your seminar in Los Angeles in August of this year. I look forward to working with you in the future.”
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Agency Partner