Actual Results Achieved By Our Members!
My year-to-date revenue went up 41% over the previous year
Joel Beck
Estate Planning | Georgia
One campaign brought in 2 clients and 19 potential new clients in the first 6 weeks
Mike Mastry
Estate Planning | Florida
My yearly revenue increased 60% while I am working less than ever before
Wayne Holcomb
Family Law | Virginia
I take time off whenever I want; I never miss important school events; and am always home for family dinner
Stacey Barrus
Personal Injury | Texas
I had that growth of $150,000 to over $500,000 in just one year and I know my first $1,000,000 year is right around the corner
Lee Berlin
Sex Crime Law | Oklahoma
“I’m Ben Glass and along with leading law firm coach Charley Mann, we are inviting entrepreneurial law firm owners to combine their innate ingenuity and drive to succeed with our best-in-class guidance and strategic planning to achieve unrivaled growth and profit in their practices.”
Enough is enough.
You don’t need another social media group to join…
You need a group with real buy-in designed to push you to greater and greater achievements – even past what you believe is doable right now.
It needs to have easy-to-understand and even easier to implement strategies that can be launched by DIY-ers investing their own elbow grease or those hiring pros to handle the hard work.
And most of all, IT. MUST. PRODUCE. RESULTS.
Put a proven SUCCESS and MARKETING BLUEPRINT in your hands with the H.E.R.O. System to grow revenue, increase profit, and give you back the number one resource you can’t purchase: time to spend with loved ones.
Your PROVEN (over 1,000 firms) marketing and growth program for law firm owners looking to move into the seven-figure club will…
- Push you to brand new heights with the assistance of a carefully guided growth system developed by professionals with top tier reputations for helping law firms. (No more suffering from the bad advice of amateurs who are better at making themselves sound good than actually growing a practice.)
- Get you motivated to implement at warp speed (the ultimate difference between those who succeed and those who don’t.)
- Follow a proven order of implementation based on well-tested patterns of success – these are drawn from decades of combined experience helping firms just like yours
- Learn how to track your results, so you will have all the proof you need to know if your law firm is producing profit or dumping money into a bad decision
- Protect yourself from marketing fads that sounds good but have no proof behind them (these distractions cost law firms hundreds of millions of dollars a year in lost revenue, while just benefiting the fad-maker)
- Put your eyes on your well-defined prize and never for a moment lose sight of your GOALS, while you take concrete steps to hitting those objectives
INTRODUCING…
The HERO Program
Master Your Marketing and DOUBLE Your Return on
Investment for Every Advertising Dollar
Do you struggle with getting the most from your marketing budget? Or maybe you’ve been afraid of investing more in marketing because it feels like a big unknown?
You’re hardly alone.
BUT STARTING TODAY… You’re going to shed those concerns and confidently implement your best-performing marketing campaigns EVER!
Law firm owners in the modern economy need, more than ever, a consistent trusted resource away from the outside noise of the hundreds (or thousands) of uncurated “info dumps.” While there may be a million and one places to poke around for the next online marketing idea or social media strategy, nothing helps the progress-making practice owner more than focused guidance and information.
Every member of the H.E.R.O. program goes through the transformational process
of the core four-step system:
Home
Define your ULTIMATE OUTCOME and the AMBITION ENGINE driving you to succeed. Follow our precisely staged process of developing exactly what you want to get out of your law firm. This includes how much money you want to make, lifestyle improvements, and time you spend both in and outside the practice.
Entrepreneur
Identify your PERSONAL STRENGTH from the five major areas of strength that generate success for business owners like you. See how putting more focus on your current strengths can massively accelerate your progress, instead of wasting time patching up weaknesses (this one mistake costs law firm owners countless lost days, weeks, and even months in productivity every year).
Referral
Establish your HERO NETWORK, a group of fellow attorneys and community leaders who are eager to send you new clients. Put our “Ultimate Referral System” to work for you in less than 60 days, yielding rapid results of new clients.
Online
Enjoy mastery of creating digital PROSPECT PIPELINES from the many available platforms for you. This include core courses on search engine optimization, social media, Google Ads, Facebook Ads, and more. You will feel ready to both execute on the strategies as a DIY-er and outsource the work to select vendors. Either way, it begins with this best-in-class education on these mission critical topics for digital age law firms.
Mathew Konecky
Criminal Law, Florida
"There is no reason why you can't do it too"
‘Like everybody who’s started their own law office, I started with great difficulty, but lots of personal rewards. In these 13 years I’ve had many ups and many downs.
I have tried all sorts of marketing techniques throughout my 13 years. The ones I have been successful with have been the strategies of Great Legal Marketing. The programs provided by Great Legal Marketing have been wonderful.
I did not get a ton of business from my website until using Great Legal Marketing. Now, I am certainly getting a lot more calls inquiries and new clients. My advice to any lawyer is to implement these strategies. I did it, and there is no reason why you can’t do it too.’
What’s Included with HERO
Program Membership
All of the core HERO program materials are immediately
available in our membership website, including:
Monthly Modules
Office Hours Sessions
Monthly HERO Letters
Templates and Guides
Special Membership BONUSES
PLUS
Unlimited Email Support
Instant Access to New Marketing Reports & Guides
Exclusive Attorney-Only Membership Directory
The HERO Program’s Module-Based
Monthly Training
Perfectly Paced Plan for Law Firms Owners Who Want to Hit Seven Figures
and Need Maximum Impact Every Month
Module 01
How to Differentiate Yourself from Competitors to Attract Your Ideal Client
In this module, you’ll learn
- How “being different” is actually the biggest marketing advantage you can give your law firm.
- Why most attorneys are scared of standing out… and how that mindset cripples their ability to attract clients.
- The simple process any law firm can use to create a unique message that is 100% IMPOSSIBLE for any other firm to copy.
- How to create a business tagline that sticks in prospective client’s minds.
- How your marketing can not only attract clients, but pre-convert them and make your firm the only one they want to hire.
Module 02
Discover the Three Phases of the Prospect Pipeline (A.K.A. the Client Pipeline) and How to Maximize Your Conversions in Each Phase
In this module, you’ll learn
- How potential clients find lawyers and the mindset that drives their research.
- The multi-tiered client’s journey that leads someone to hire an attorney.
- What a potential client needs to see before they decide to hire a law firm.
- How to make sure clients find your firm before they are bombarded with marketing from other law firms.
- What a law firm must do to ensure that a potential client contacts their practice for an intake.
- How lawyers can position themselves as a better option than a DIY legal service or non-legal service provider.
Module 03
How to Build, Grow, and Nurture a Network of Attorneys (and Non-Attorneys) Who Will Instantly and Consistently Send Your Firm Clients
In this module, you’ll learn
- Our templated process for building a vast network of professionals who are eager to connect with you.
- How you can create deep relationships with attorneys you don’t know and get them to send you cases (and thank you for the privilege!)
- Our process for referring callers to other attorneys and making those callers feel like your firm helped them in their time of need… prepping them to refer cases to you in the future!
- How to use all mediums (including print markeitng and social media) to create sources of client referrals that deliver the best return on investment.
- The secrets to creating sources of passive income that will help float your law firm during the down times.
- The #1 way to guarantee that a potential referral source responds to you eager to create a relationship.
Module 04
How to Position Your Firm as the Authority in Your Practice Area for Your Region
In this module, you’ll learn
- What you can do to elevate your status and reputation even in crowded marketplaces.
- Why the “free consultation” doesn’t work anymore and what you should use to replace this offer.
- How to get double (or triple) conversions through your website.
- The marketing piece you need to attract higher-value clients who are easier to work with and respect your practice.
- How to appear superior to your competition (without directly saying so or violating any bar rules).
Module 05
How to Keep the Attention of Former Clients, Attorneys, and Other Potential Referral Sources
In this module, you’ll learn
- Your marketing shouldn’t stop after you’ve retained a case.
- Discover how you can keep a client’s attention and “wow” them long after their case is settled.
- The proven process for getting more word-of-mouth referrals from people who know you and remember your firm’s name.
- Powerful tools that you can leverage to keep all eyes on you and “build a fence” around your audience.
- Strategies to increase referrals from other attorneys WITHOUT using email.
- What you should really be talking about in your nurture marketing that excites your audience instead of boring them.
Module 06
Train Your Staff to Master First Impressions to Pre-Convert Potential Clients Before They Speak to an Attorney
In this module, you’ll learn
- The basics of what needs to happen when a potential client calls your law firm.
- The simple tricks you can teach to your staff that will impress and reassure potential clients who call your office.
- How you can design your intake process to convert clients AND have attorneys spend less time talking with non-clients.
- The questions every law firm should ask when a new client calls their office.
- What your staff can offer to potential clients during their phone call that can add value to the interaction that will turn the caller into a raving fan.
Module 07
What You Need to Master Digital Marketing and Set Your Website Up to Dramatically Outperform Your Competitors
In this module, you’ll learn
- The tactics you need so you can master local search and become a dominate player in your market.
- Law firm social media strategies that actually convert clients and drive more followers to your website.
- What you need to confidently work with any website or SEO vendor and get the results you need.
- How to leverage the free business tools in the digital world to enhance your marketing and your website.
- Easy steps to maximize your visibility in the digital world.
Module 08
How to Master the Art of Follow-Up and Monetize the Leads You are Already Getting
In this module, you’ll learn
- What a law firm’s follow up marketing should include to ensure your potential clients are getting enough marketing touches.
- All the things potential clients want to hear before they make the decision to sign with an attorney.
- The keys to drastically improving your email follow-up to get more opens, clicks, and clients.
- Tips for fully leveraging your customer relationship management tools to enhance your follow-up marketing and conversions.
- How to move potential clients further down your marketing funnel and get them closer to signing a fee agreement with your practice.
Module 09
How to Use Paid Digital Marketing to Get the Highest Return on Investment for Your Firm
In this module, you’ll learn
- Why most law firms lose money on paid digital advertising and how to avoid major losses for your firm.
- The truth behind most digital marketing results and how to avoid getting hoodwinked by fast-talking vendors.
- The tactics you need to get a great return on investment from digital marketing.
- All the details you need to master the most popular digital marketing platforms.
- The high-level strategies used by 7-figure law firms to get the most clients from paid digital ads.
… and that is just your first 10 months of growth! You will accomplish more in the first year with Great Legal Marketing than you did in the last 10 years of growing your practice!
Included with your HERO Coaching Program…
Exclusive HERO Member Bonuses
Lead Generation Secrets: The Titanium Recordings
Lead Generation is the heartbeat, the lifeblood of our law firms. Stop and re-read that, because if you haven’t embraced this vital truth yet, then you’re not ready for what you will discover in Lead Generation Secrets. On the other hand, if you want to unlock the power of multi-step, multi-media marketing funnels and gain a competitive edge just by being IN THE ROOM for these discussions, then order today.
$997.00
Militant Time Management for Lawyers
Imagine being able to produce double or triple the work you do now—and in half the time. Your practice would take off. Your income would soar. This is what happens when attorneys listen to and implement the proven strategies in Militant Time Management for Lawyers.
$97.00
Underground Marketing: Real Tactics to Draw the Attention of Your Prospects
Learn how to do what most attorneys ignore and profit from your choice to go “underground” with your marketing!
$297.00
Mastering Client Attraction in the Modern Economy
How to attract clients WITHOUT “hard selling” ever again, create long-term sustainable growth in client leads, attract clients with higher margins, and create the right system for moving the right people from prospect to clients.
$1,997.00
Invasion of the Market Snatchers: Create a Sophisticated Marketing Machine
Charley Mann reveals the most coveted psychological advantages employed by million- and billion-dollar businesses. My law firm currently employs each and every one of these strategies to our immense advantage. Your practice can be the next to benefit!
$559.00
$997.00
Included
$97.00
Included
$297.00
Included
$1,997.00
Included
$559.00
Included
Monthly Office Hours (LIVE Sessions)
Dedicated Space for You to Ask Questions of GLM’s
Top-Tier HERO Coaching Team
LIVE support every single month - be part of a group committed to growth!
Our team of coaches, guest speakers, and other high-performing HERO members are here to guide you during these monthly LIVE sessions…
In previous Office Hours sessions, Lead Coach Charley Mann covers lead generation tactics, hiring best practices, digital marketing trends, copywriting strategies, and other attorney-only practice-building topics. Every Office Hours includes two parts:
- LIVE training/discussions lead by strategic law firm growth coach (with over a decade of helping practices grow to a million and more per year in revenue), Charley Mann. Discover brand new marketing opportunities to attract more clients EVERY MONTH!
- Interactive Q&A session where HERO members can submit their questions and get immediate feedback from Charley Mann and other HERO members. You’ll learn a ton from Charley, but you’ll also get great information from other attorney members!
The Office Hours sessions are a great place for you to interact with like-minded attorneys who are dedicated to the growth of their practices. Everyone in this group has a “rising tides floats all boats” mentality, so you’ll get the very best from all the attorneys in the group!
Charley usually charges $1,000 per hour for coaching, but you’ll be able to get on an Office Hour session with him to get your most pressing questions answered!
Join The HERO Program Today!
Choose the Subscription Plan That’s Right for You
OR
The HERO Program Works
Learn More from Our Attorney Success Stories
D. “Rep” Deloach
Elder Law | Florida
"Old clients are coming back and our VIPS have been referring business to us"
We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from.
One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our “dhcVIP Client Appreciation Program” and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet.
My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It’s been a win-win for us and our clients.
Jaleh Slominski
Workers Comp | Virginia
"Old clients are coming back and our VIPS have been referring business to us"
We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from.
One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our “dhcVIP Client Appreciation Program” and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet.
My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It’s been a win-win for us and our clients.
John Bledsoe
Family Law | California
"Great Legal Marketing has real common sense and proven ideas to improve and expand a law practice"
Great Legal Marketing has real common sense and proven ideas to improve and expand a law practice. I bought one of their publications, a book called “Renegade Lawyer Marketing” and later I attended their annual summit meeting in Arlington Virginia. I listened to presentations from attorneys from all over the nation who had implemented their strategies and had great results. I spoke to more than one of these attorneys and learned even more and became more convinced – I could take my law firm to a new level.
I was convinced and impressed enough that I made arrangements to return to Virginia to attend a Fast Implementation Boot Camp. I took with me two of my staff members. This was an opportunity to meet for a day-and-a-half with Ben Glass and his staff in a smaller group setting. This event was super helpful. The cost of it was unbelievably modest. Yet Ben and his very knowledgeable, enthusiastic, and engaging staff were all there.
Each of these quality and talented individuals presented. That was important because my staff and I got to know each of them a bit. It gave me confidence that they would be available to assist my staff in the implementation of our marketing plan.
My employees and I left this event with specific hands-on instruction to improve our law practice and bottom line. Attorney and law firm marketing expert Ben Glass (who is the real deal) takes the time to answer all questions really cares that each participant succeeds. Unless you are my competitor (Family Law in Southern California) I highly recommend Great Legal Marketing.
Carol Cadiz
Personal Injury and ERISA Disability | Illinois
"By far the best organization out there in terms of teaching lawyer marketing"
Ben Glass not only teaches, but is a practicing attorney who knows what we face on a day-to-day basis. At GLM, you will find an entire community of lawyers who are happy to share what they are doing in terms of marketing, law firm development & management, and life strategies.
The people that you meet here are genuine & kind. The positive energy is contagious (no complainers!). I’ve been a very satisfied member since 2011 and look forward to many more years to come! Thank you, Great Legal Marketing!
Your Complete HERO Support System
to Achieve Your Greatest Goals!
Module-Based Training with Month-by-Month Implementation Guidance
Accomplish more with a training modules that take less than 30 minutes a month to consume than you would from most day-long conferences
$1,599 VALUE
Monthly Office Hours LIVE Sessions
A dedicated space for you to ask questions of GLM’s top-tier HERO coaching team, along with surprise guests, pop-up mini seminars, and exclusive motivational content.
$3,000 VALUE
The Monthly HERO Letter
Featuring advanced personal and professional development coaching from a select team of high-impact coaches
$2,988 VALUE
Monthly Edition of “Advisors and Allies”
A special publication featuring contributions from outside consultants, vendors, and other subject matter experts, giving you a closer look at other resources to help in the growth of your law firm
$999 VALUE
Dedicated Membership Site
Featuring BEST-IN-CLASS LAUNCH SYSTEMS for referral generation, lead generation, using webinars, and more
$3,974 VALUE
FIVE Bonus Attorney Marketing Programs
These programs were previously only available by direct purchase only, but we are making them available to HERO members and the price is included with monthly membership!
$3,947 VALUE
Membership Directory
Get to know other HERO members, make new friends, find referral partners, and build your practice with the help of your law firm owner peers in our HERO membership!
$995 VALUE
Become a HERO Today – includes Instant Membership Site Access!
Choose the Subscription Plan That’s Right for You
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