Make the Most of Bankruptcy Law Firm Marketing with a Great Landing Page
You have one goal with your pay-per-click advertising: you want to attract the right type of new clients to your practice, as you do with all your bankruptcy law firm marketing strategies. When you use pay-per-click Internet ads to attract new clients, it is important that the landing page — the first page the prospective clients see — is well designed to accomplish your goal. Below, our legal marketing consultants provide you with some tips to make sure your landing page is ready and able to help you build your practice.
Seven Things to Include on Your Bankruptcy Law Firm Website Landing Page
When clients click on your ad and are directed to your website, you want them to quickly find everything they are looking for and everything they need when deciding which bankruptcy lawyer to hire. Accordingly, your well-designed page should include a good description of your firm and easy to find links for:
- Client testimonials
- Free reports, books, and videos
- Practice area descriptions
- Free consultation form
- Online chat option
- Several methods of contacting you (e.g., email, online contact form, and phone numbers)
Additionally, your landing page must be well optimized. You can test the different aspects of your website for free. Google’s web optimizer tool allows you to test different colors, headlines, calls to action, links, and more. Of course, you can also work with an experienced law firm web marketing company that can help you maximize your Internet marketing.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”
In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.
This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.
Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.