Attorney Marketing Blog

Marketing Books by Ben Glass

• Play Left Fullback: How Challenging the Status Quo Will Help America’s Solo and Small Firm Lawyers Build Better Practices, Be Heroes to Their Families, and Restore America’s Trust in Lawyers – Ben Glass (Buy From Amazon)
• Renegade Lawyer Marketing: How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom – Ben Glass (Buy From Amazon)

Leadership and Mindset Books

• Principles: Life and Work – Ray Dalio (Buy From Amazon)
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change – Stephen R. Covey (Buy From Amazon)
• The 48 Laws of Power – Robert Greene (Buy From Amazon)
• Good to Great: Why Some Companies Make the Leap and Others Don’t – Jim Collins (Buy From Amazon)

Marketing Books

• Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer – Dan Kennedy (Buy From Amazon)
• The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. – Dan Kennedy (Buy From Amazon)

Ben Glass

Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.

Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.

If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.

We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!

Request Your HERO Starter Kit Today!