The Truth About Branding for Small Firms and Solo Practitioners
Branding is often mentioned by marketing consultants who want you to spend a lot of money on something that probably won't work for small law firms.
3 Questions to Ask Before Advertising Your Law Firm in a Newspaper
Are you thinking of advertising in the newspaper? There are a few important questions to consider before you pay anyone for the ad space.
I received a terrible review on a leading attorney review website. Is my practice ruined? What should I do?
Getting a negative review is not the end of the world. Still, there are several steps you can take in the wake of a bad online review.
Attorney Online Reviews: Let Past Clients Write Your Marketing Content for You
Attorney marketing pro, Ben Glass, shares four tips that can help your law firm get more great online attorney reviews on sites like Yelp and Google.
Now That You’ve Built Your Tribe, You Have to Nurture Them. Here’s How.
When it comes to attorney marketing, getting contacts is not your only goal: you also have to keep your tribe happy, impressed, and ready to recommend you.
To Whom Are You Marketing, Anyway? Five Ways to Grow Your Tribe
If you want to get the ideal clients to your legal practice, you should first grow your tribe — your database of people who have had contact with your office.
Do I really have to throw out all of my old marketing materials? Some of them were expensive!
If you want to continue using brochures, key-chains, or other printed materials that you have boxes and boxes of in your office, you can.
To Bring in Clients, Your Law Firm’s Website Must Be More Than Just a Pretty Face
Are you spending tons of money on a pretty website with no brains? Our legal marketing consultants discuss the three pillars of an effective legal website.
I hate writing headlines for my personal injury website. How can I appeal to a customer’s emotions without one of those awful “Injured? Call Us!” headlines?
If you think your headlines are boring, you can bet your readers will, too. How to write a great headline with tips from Great Legal Marketing.
To Attract Clients, You Need to Distinguish Yourself from Other Lawyers
A marketing “hook” will give potential clients a reason to choose you over the other attorney down the block.
Paying for Respect: Your Firm Should Be More Than Awards on Your Wall
Are the Best Lawyer and Super Lawyers awards valuable marketing tactics, or a waste of time? Our legal marketing team explores the pros and cons.