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Branding is often mentioned by marketing consultants who want you to spend a lot of money on something that probably won't work for small law firms.
Are you thinking of advertising in the newspaper? There are a few important questions to consider before you pay anyone for the ad space.
Getting a negative review is not the end of the world. Still, there are several steps you can take in the wake of a bad online review.
Attorney marketing pro, Ben Glass, shares four tips that can help your law firm get more great online attorney reviews on sites like Yelp and Google.
When it comes to attorney marketing, getting contacts is not your only goal: you also have to keep your tribe happy, impressed, and ready to recommend you.
If you want to get the ideal clients to your legal practice, you should first grow your tribe — your database of people who have had contact with your office.
If you want to continue using brochures, key-chains, or other printed materials that you have boxes and boxes of in your office, you can.
Are you spending tons of money on a pretty website with no brains? Our legal marketing consultants discuss the three pillars of an effective legal website.
If you think your headlines are boring, you can bet your readers will, too. How to write a great headline with tips from Great Legal Marketing.
A marketing “hook” will give potential clients a reason to choose you over the other attorney down the block.
Are the Best Lawyer and Super Lawyers awards valuable marketing tactics, or a waste of time? Our legal marketing team explores the pros and cons.
Is your law firm’s marketing full of hoary, ineffective tactics? Our legal marketing team explains how you may be reinforcing the negative lawyer image.
