Television Marketing for Bankruptcy Law Firms: Is it Really Worth the Investment?
Television commercials are becoming a thing of the past—so it is worth it to buy airtime? Here are the major issues facing your legal TV advertising campaign.
Is Writing Your Blog Too Labor-Intensive? Here’s How to Make it Easier
There are ways to write an engaging legal blog efficiently, just follow these simple steps.
If You Want to Be a “Celebrity Lawyer,” You Have to Lay the Groundwork First
If you lay the necessary groundwork, you, too, can be the “celebrity lawyer” in your area.
Learn How To Market Your Practice Better
Attend Ben Glass's Great Legal Marketing Summit to learn how to better market your practice!
A Law Firm’s Best Advertising Is Its People: Getting Your Staff Up to Snuff on the Phone
Do you know what your employees are saying to potential customers? Our legal marketing team suggests you take an interest to avoid losing your ideal clients.
Attract and Communicate with Legal Customers via Social Networking Sites
Now that you’ve built an optimized and informative website for your law firm, you’re ready to leap into legal marketing with social networks.
A Live Chat Box Without Someone on the Other End is Worse than Useless
If you include a live chat box on your site, you have to make sure an employee is always available to chat.
A Good Business Owner Is a Technician, a Manager, and an Entrepreneur
In order to be successful at business, you have to be a good technician, manager, and visionary.
You Don’t Have to Put in 100 Hours a Week to Be a Successful Lawyer
Despite what other lawyers tell you, you don't have to make the law your one and only obsession in life.
Being Listed As a “Best Lawyer” Isn’t All It’s Cracked Up to Be
You should think twice about participating in those “Top 100 Lawyers” advertising supplements.
An advertising firm is trying to convince us to use a catchy jingle in our law firm’s TV commercial, but I’m not convinced. Do jingles really work?
Are "jingles" really a thing for local television advertising? Do they Convert?