Following Up with Prospects Can Pay Off Down the Road
If you stay in touch with prospective clients, they're more likely to remember your name and hire you as their attorney.
If You Believe the World Is Full of Opportunities, You’ll Be a More Successful Lawyer
Effective lawyers believe that a rising tide lifts all boats, and they're not afraid to share information with the competition.
“Best Lawyers in America?” Don’t Take the Bait
The “Best 100 Lawyers” inserts in print magazines usually don't really list the best 100 lawyers.
How to Follow Up on Your Law Firm’s Leads—Without Scaring Them Off
Are you afraid that sending postcards to your leads will send them packing? You may be right. Learn what kinds of follow up can help your legal web marketing.
As Far As the General Public is Concerned, One Lawyer is As Good As the Next
Advertising and promotional practices have made it more and more difficult for the public to tell between good and bad lawyers.
How Can I Run A Small Law Firm Efficiently?
If you own a small law firm and want to make it more viable, here are some ideas, new and old, that will help you work more efficiently.
Your Law Firm Marketing Committee: More People, More Ideas
Great Legal Marketing discusses the idea of using a marketing committee to run a law firm marketing campaign.
Freebies and Frisbees: How to Choose the Best Promotional Items for Your Law Firm
Promotional items can give your law firm more exposure, but only if they’re done right. Get the most out of your giveaways with our legal marketing tips.
Dos and Don’ts of Marketing Headlines for Law Firms
Ben Glass offers advice on how to sell yourself and your law practice through online marketing headlines.
Keys To Attorney Marketing: Understanding Why Education-Based Marketing Benefits Lawyers and Clients
Education-based marketing is an excellent strategy for attorneys who are looking for high-quality cases, and it helps clients, too.
Keys To Lawyer Marketing: Four More Ways To Become A Local Attorney Celebrity
Attorney marketing strategist Ben Glass shares four more ways you can establish yourself as a celebrity lawyer through smart marketing in your city or state.