Avoid Data Overload and Focus on The Data That Matters
If you want data-driven law firm marketing, you need to learn how to focus on what is important and ignore all the data that will lead you astray.
Avvo is Demoting Your Profile if You Don’t Pay Them
Attorneys who have not paid for Avvo Pro will see their profiles pushed to the bottom of the Avvo search results.
The Truth About Retaining Millennial Employees
Millennials are perceived as an impossible group. I will explain to you why millennials aren't that different and what you can do to reach them.
Lawyer Websites That ‘Do It All’
How to optimize your website to attract the most attention for your law firm.
We Are What We Pretend To Be
Our minds are incredible machines that can shape the world around us. It is so important to visualize the life and the future you want.
How Smart Attorneys Leverage Print Newsletters
Showing up in someone’s mailbox with a physical marketing piece is more disruptive than it was before the internet began its march of domination.
4 Reasons People Say They Hate Marketing (and Why They are Wrong)
When you launch a new marketing campaign for your law firm, you will hear a lot of objections. Here is why all those objections are wrong.
Website Self-Review and the Consumer Review Approach
It’s been my experience that a 10-minute review of your website can yield quick and meaningful results.
3 Community Marketing Ideas for Attorneys
Here are three great ways to enhance the community marketing at your law firm.
Stop Working for Your Law Firm and Put Your Law Firm to Work for You
Use my proven system to grow your law firm with more and better clients - built by a small firm attorney for solo and small firm attorneys
3 Things You Can Learn from Spotify IPO
Amidst the chaos of the stock market, it's worth remembering that the highest return you can get on your investment is your law firm.