What is “Automation” and How Can It Help Your Firm’s Marketing and Management?
You go on vacation for a week. While you’re gone, 12 people order the free report from your website and are sent a series of follow-up emails over the next five days encouraging them to call you practice. Three of them do call the practice, and your paralegal inputs their information into your automated database. This information includes the date of the appointment and will automatically send the potential client reminder emails on the day before and the day of the appointment. You are notified of the date of the appointment as well, so you can easily track how many potential clients will be coming in after you get back to the office.
The nine people who didn’t contact you are moved to a lengthy drip campaign that includes more information about their legal issue. They are tracked through the system so you can figure when they finally “turned over” and called the firm. You know thanks to your data that the average caller will either contact you in the first five days after ordering your report or 2-3 months afterwards. The good news is that you don’t have to remember to contact people who downloaded your report because the software you have will automatically contact them via email for you.
Doesn’t that sound better than doing everything a little bit at a time and making it up as you go along?
Automation takes the processes that you have mapped out for marketing, management and even case workflow and turns them into systems that just keep working for you in the background with helpful reminders popping up when you need them.
More law practices should be taking advantage of automation. We use Infusionsoft to handle everything at BenGlassLaw and Great Legal Marketing. You can learn more about it at GLMLovesInfusionsoft.com.
Want to Learn More About Automation and How You Can Use It to Make Marketing Your Practice Easier?
We show our members how to develop processes that can be efficiently repeated to bring in more clients than ever before. All of these processes and the ones you already have in your practice can be automated. This could be one of the most important moves you make toward making your life easier. When you set up systems, you reduce the risk of something going wrong, and increase the value of your time, because you won’t be stuck doing little tasks that should run on autopilot.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”
In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.
This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.
Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.
YOU can get this special report FREE just by clicking the button below and requesting your copy. This is the “gateway” report to Great Legal Marketing, where you will learn our marketing philosophy. You will probably find the information in this report refreshing compared to all the junk information about marketing supplied by marketing vultures who want to sell you a new social media campaign.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Charley Mann
Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!