SEO and the Google Business Model
As it’s increasingly relevant in today’s marketing, we want to revisit a topic we discussed a few years ago on our Youtube channel: SEO and the Google business model. The modern era of the internet offers online access to nearly unlimited information. It seems every search input yields countless results. Ranking high on the Google search page can […]
The Best Email Marketing Tools for Your Law Firm
There are so many email marketing platforms at one’s disposal: Mailchimp, Active Campaign, Constant Contact, AWeber, Keep, Ontraport, SendFox, SendGrid, just to name a few. It can be overwhelming to decipher which is best for your practice and the marketing goals you are trying to achieve.How can you decide which one is best for email […]
Starting a Law Firm YouTube Channel
Establishing a presence for a law firm YouTube channel can feel daunting compared to other social media platforms. YouTube is the second most visited website with an average of 1.7 billion unique monthly visits and 14.3 billion monthly visits total. The opportunity to reach your audience and grow your brand is limitless. It’s a big blue […]
10 Instagram Tips for Law Firms
Instagram can frustrate law firms. You may have tried to get an account going, enjoyed early success, then saw the growth stall, and you want to start growing again. Perhaps you have yet to open an account, and you want some Instagram tips for law firms to start off on the right foot. The trick […]
10 Types of Video Every Law Firm Should Use
Videos are one of the most popular and widely enjoyed choice of content consumption. Yet, most law firm video marketing only focuses on a couple of high-end videos. If you want to video right, you need to use it as a holistic marketing strategy. There are many types of videos you can create for your law […]
What Client Prospects Want to See in an Attorney Biography Page
What should attorneys write in their website biographies? Discover our formula for writing attorney bios that encourage prospects to hire your law firm.
What Should You Write for Your Practice Area Pages?
What should you write on attorney practice area pages? Discover what is critical to include on practice area pages (and what clients want to see).
What Attorneys Need to Know About the Facebook/Apple Feud
Will the Facebook-Apple feud affect attorney digital marketing? Find out if the upcoming changes will kill (or help) your online marketing.
How Digital Marketing Helps Law Firms
Offline marketing can only get you so far. If you want to take your law firm to the next level, you need to build a robust digital presence.
How to Market Your Law Firm Online Without Spending $3,000 (or More) a Month
Discover 5 strategies that any lawyer can quickly implement to boost your search engine optimization (SEO) ranking and attract new leads via online marketing.
The Attorney’s Guide to Optimizing Avvo
Learn from a lawyer how to edit, update, and optimize your Avvo profile to attract clients with killer reviews.
What’s Going on With SEO? 4 Things Every Lawyer Should Know in 2019
SEO is a critical part of any law firm’s marketing strategy, but it’s tough to master because it’s always evolving. Find out what’s going on with SEO in 2019.