7 Ways for Law Firms to Appeal to Younger Audiences

As many know, identifying the wants and needs of your target client is pivotal in marketing. For law firms of the past, this meant catering to an older demographic. As times change, though, law firms are starting to reach out to younger audiences. This may sound like marketing 101–but with an evolving consumer market, many […]

Is Law Firm Television Advertising For You?

Since its beginning, the landscape of television advertising has changed drastically. The last decade alone has seen a complete change in how and where we consume media. The first step to a successful marketing strategy is to reach as large of an audience as possible. Does television still have the capacity to provide you with […]

10 TikTok Tips for Lawyers

Is TikTok a good place for lawyers to market content? TikTok is a social media platform focused around creating, watching, and sharing short-form videos. It revolves around a “For You” page: an endless stream of videos personalized to individual users by the TikTok algorithm. You can watch what you like, skip what you don’t like, and […]

How Law Firms Should Do Social Media Giveaways

Thinking of fun, easy ways to boost engagement and increase your law firm’s following? Look no further than a law firm social media giveaway. Whether you’ve already established your firm’s online presence or are just starting a new marketing campaign, doing a social media giveaway is a fun, fast, and effective way to generate new […]

10 Instagram Tips for Law Firms

Instagram can frustrate law firms. You may have tried to get an account going, enjoyed early success, then saw the growth stall, and you want to start growing again. Perhaps you have yet to open an account, and you want some Instagram tips for law firms to start off on the right foot. The trick […]

Friendly Social Media Posts From Law Firms to Clients (With 5 Examples!)

The legal profession is continuously considered one of the least trusted professions in America.

How Important Are Social Media Impressions for Your Law Firm?

Social media marketing is seemingly unavoidable in this age of marketing.

Why Most Law Firms Fail at Social Media (and How You Can Avoid the Biggest Mistakes)

A few weeks ago, a Great Legal Marketing member asked me, "are Facebook marketing campaigns ever successful?"

Attract and Communicate with Legal Customers via Social Networking Sites

Now that you’ve built an optimized and informative website for your law firm, you’re ready to leap into legal marketing with social networks.

How a Bankruptcy Lawyer May Use Social Media Marketing Effectively

Are you a bankruptcy attorney looking for good lawyer marketing ideas? Learn how social media may help you and how to learn more good legal marketing ideas!