One of the hardest things to do is sell yourself or give yourself a positive review. What would a letter of recommendation for yourself look like? It’s hard to do properly and can be a deal-breaker for online legal marketing or Yellow Pages law firm advertisements.
There are some things to keep in mind when trying to attract potential clients through a successful marketing campaign. Here are some dos and don’ts of pulling in clients through successful headlines:
Do:
- Get their attention. How you do that should fit with the personality of your firm and what kind of clients you’re looking to work with.
- Get them interested in what you have to say. Start a conversation through the ad that they’ll want to continue by contacting your law firm. Give them a little teaser of who you are and what you offer.
- Imagine you’re trying to get them to read a newspaper article. Would your headline pull them in or would they move on to the sports page?
Don’t:
- Talk about yourself. You can bring up qualifications later, but that’s not what will pull them in.
- Put your name, your law firm name, or one of your practice areas as the headline. They don’t want to hear about you yet and a practice area isn’t interesting. Give them something they want, like a teaser about the information they’re looking for.
- Make an ad that looks like the others. Cover up the names or law firms of ads in the Yellow Pages and notice that a majority of them are basically interchangeable. Don’t fall into that.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”
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