Follow Up with Potential Personal Injury Clients Without Annoying Them

Our approach to personal injury law firm marketing is twofold. We believe that you first need to attract visitors to your website and other advertisements with useful and interesting information. Then we believe it is essential to follow up with interested people who have contacted your firm.

Consider the following 3 ways to follow up with potential clients without driving them away:

1.    Send them useful information. Don’ t follow up with prospective clients only with general emails that say things like, “Thanks for visiting my website,” or, “Call me if you want to follow up on your visit to my website.” Instead, if you are interested in representing a client, send out useful information such as a free book, free CD, or link to specific materials on your website.

2.    Be persistent at the beginning. Try a variety of lawyer marketing methods for getting in touch in the days following an initial contact. You might reach out by mail, phone and e-mail, for example. Don’t worry about annoying your contacts. They reached out to you for a reason and need answers to their questions.

3.    Stay on the radar after the first month. It often takes clients a while to decide to hire an attorney. Stay on a person’s radar by including them on your law firm newsletter distribution list or periodically reaching out with new information or to answer questions.

Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”

In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.

This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.

Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.

YOU can get this special report FREE just by clicking the button below and requesting your copy. This is the “gateway” report to Great Legal Marketing, where you will learn our marketing philosophy. You will probably find the information in this report refreshing compared to all the junk information about marketing supplied by marketing vultures who want to sell you a new social media campaign.

Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!

Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.

If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.

We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!

Request Your HERO Starter Kit Today!

by Charley Mann

Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!

CONNECT WITH ME

  • Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!

Back to Blogs