Attorney Marketing Blog

You understand the many benefits of adding attorney videos to your online lawyer marketing strategy. You’ve found some great resources to help you write, shoot, and edit your videos. But what if you have no idea what information your videos should impart, or what topics they should cover?

Sometimes, deciding to do something is an important step, but knowing what to do is the harder step. Below, we’ve provided you with a few good ideas for your next batch of attorney videos:

• Discuss a current event that has a relevant legal aspect. By starting with a topic that is in the news, you are making your video interesting and pertinent while also giving you the opportunity to integrate popular keywords into you video description. Just be sure that you have time to quickly produce and post your video before the news is stale.

• Share safety and prevention advice. Show concern for your readers by helping them prevent legal issues in the first place. If you are a car accident attorney, share traffic safety tips. If you are a bankruptcy attorney, share tips about money and saving. If you are a business attorney, try a video about how to closely read a contract.

• Talk about what makes your law firm unique. One of the number one questions in the minds of potential clients is, “Why is this guy better than the other guy?” Try and answer that question by sharing your unique selling proposition in a short, informative video.

• Make your video about your clients, not you. The Internet is a lot like a dinner party, people want to talk about themselves, not hear about others. And that’s okay. Instead of focusing on your own education and background, focus on the emotional state of your viewer: they have just been in an accident or they have just been faced with another legal issue. They need help and information.

Still need video ideas? Take a look at your own website. Have you recently posted an article, blog entry, news item, or free guide that is more popular than others? Make a video about that topic.

Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”

In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.

This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.

Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.

YOU can get this special report FREE just by clicking the button below and requesting your copy. This is the “gateway” report to Great Legal Marketing, where you will learn our marketing philosophy. You will probably find the information in this report refreshing compared to all the junk information about marketing supplied by marketing vultures who want to sell you a new social media campaign.

Ben Glass

Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.

Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.

If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.

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