How a Bankruptcy Lawyer May Use Social Media Marketing Effectively
While many people use social media to catch up with friends, connect with family, and hear the latest news from the entertainment world, there is a more serious social media role that it is important to know about as a bankruptcy lawyer.
Social Media Can be Used for Bankruptcy Lawyer Marketing
As a bankruptcy lawyer, you can use Twitter, Facebook, and the like to market your services for FREE. Each time you post, your friends and followers will see your post and share it with their friends and followers. It is an easy way to get your name out there and an effective law firm marketing tool.
Here’s How to Maximize Social Media’s Attorney Marketing Effectiveness
Quite simply, you want to let people feel like they know you and that you have established yourself as an expert in your field. Accordingly, we recommend that you post or tweet in some of the following ways:
- Lessen People’s Fears. Ensure they know that you are not judging them for filing bankruptcy and that bankruptcy may ultimately be the best solution for them.
- Update on Laws. This not only shows that you are up to date in your area of the law but may address the concerns of potential clients.
- Answer Questions. If someone asks you a question that can be generalized and answered publicly, then do so because others may have similar questions and be impressed that you answered before being asked.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.