Is Writing Your Blog Too Labor-Intensive? Here’s How to Make it Easier
Millions of people around the world write blog posts every day, most of them dealing with current news events or simply what they’ve been up to that day. As a lawyer, you want your blog to tie directly into your practice, and your ultimate goal is to attract click-throughs, phone calls and email from potential clients interested in your services. How do you write an engaging and efficient lawyer marketing blog without spending hours every day at your computer?
Writing Your Blog Doesn’t Have to Be a Labor-Intensive Process
You’re a busy lawyer, and you want to devote as few billable hours to your blog as possible. Here are five steps that will make the blog-writing process a lot easier:
1. Scan the daily headlines (from real or online newspapers, or legal or general-interest websites) for a topic of interest that you can take a stand on. Don’t be afraid to be controversial!
2. Write your blog, striving for 1,000 words. With a little practice and concentration, you should be able to do this in as little as fifteen minutes.
3. Be sure to include clickable internal links to other content on your website. The phrase “car accident,” for example, can link to the page describing your personal injury practice.
4. Enable the “comment” function on the blog, and invite readers to post comments (“What do you think? Post your opinion below!”) Readers love to feel involved!
5. Sign yourself up for various “virtual assistants” that can feed potential news items into your inbox. For example, Google will send you a daily list of news articles about a particular search string.
An Efficiently Written Blog Can Help Attract New Clients
If you handle your blog right, you’ll find that it can be a powerful “magnet” for potential clients, who are interested in hearing what you have to say, eager to learn more by clicking on other pages of your site, and willing to express their own opinions by leaving comments.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”
In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.
This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.
Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.