Set Realistic and Achievable Goals for Your Law Practice (and Get the Most Out of Your Team at the Same Time)
There’s a lot of information out there about goal-setting. Some of it is good, some of it is bad. Most of it is more about just magically setting goals that aren’t backed up with real information (i.e. data) that can
You’ve probably heard of setting SMART goals (Specific, Measurable, Achievable/Assignable, Realistic and Timely).
Well, today I want to share with you information on how to get the most out of the REALISTIC part of that goal-setting framework. This is a sadly misunderstood area of setting goals. The trap lies is setting goals either too high or too low. Falling into either one of those traps can cause major problems in the short- and long-term.
Putting more thought into the actual goals that you are creating for yourself, your practice, and your team members can create a jumping off point for accelerating growth in your practice.
In the video below, I’m going to set the standard for setting goals in your law practice.
Starting over can be scary, but it can also be exciting, revitalizing, and motivating. That’s why many people daydream about what they would do if they could “start over.”
In fact, that’s one of the (few) things I enjoyed about golf! You start from zero at each hole and have a fresh opportunity to excel.
This was my mindset when I wrote the report, 10-Step Program for Marketing Success. I set out to answer the question, “what are the steps I would take if I were rebuilding my practice from the ground up.
Inside this report, you will discover everything I’ve learned since opening the doors to my law firm and all the big-picture tactics I teach the attorney members at Great Legal Marketing.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Charley Mann
Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!