Legal Marketing For Probate Attorneys: What Are Other Lawyers Doing?
Dave Frees is an estate planning and probate attorney with three offices in Pennsylvania. It takes about eight weeks to get an appointment with Dave, but clients are more than willing to wait. Why?Dave attributes his success to effective legal marketing. He says he’s taken strategies that work for other businesses and tailored them to fit his own legal practice. He’s given us three lawyer marketing tips:
- Be unique.
- Know who your perfect client is and target that client.
- Follow up.
Dave has a system which turns the eight weeks from phone call to appointment into an advantage rather than a disadvantage. During those eight weeks, clients are contacted 23 times in a way that keeps them interested.
Dave teaches this system as a coach in Great Legal Marketing and David Frees’ Probate, Trust, and Estate Niche Marketing and Management Group. Each month, members of the group participate in a coaching call with Dave and receive marketing strategies and tactics that are tailored for their probate, trust, and estate planning law practice. Together the group shares their experiences as they learn which strategies work and don’t work.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.