How Offline and Online Marketing Can Work Together to Quickly Accelerate Your Marketing Campaigns
When someone sees a print ad, they will likely look you up online to learn more about you. Hopefully your website lives up to their expectations. That is a simple example of the transition between offline marketing and online marketing – a potent relationship that is often underexamined by marketers.
The development of marketing campaigns, strategies, tactics, materials, etc. should never occur in a vacuum. For example, you shouldn’t shoot videos just thinking about YouTube. How could those videos be presented as a “video series” in a direct mail piece? Would the videos put on a DVD be a nice offer on your website?
Consistently examine how you could repurpose your marketing in multiple ways. Simply being observant of these opportunities could be transformative in how you market your practice. It could quickly double your lead generation if you aren’t currently trying to merge your offline and online marketing campaigns.
Watch the Video Below to Learn More About “Merging Your Marketing”
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Charley Mann
Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!