Tifiny Swedensky
Marketing Director & Program Coach
About Swedensky
Tifiny started at Great Legal Marketing in 2015 after a brief stint as the human resources admin for a tech staffing firm. Inspired by the many technical gurus that she interviewed as an HR admin, she began teaching herself computer programming and web development.
When Tifiny was hired, she was put in charge of our many landing pages and micro-sites. Her duties grew from there until she became our office’s unchallenged authority on SEO, Websites, and online marketing.
Her passion is tracking and data reporting. “Everything that we do needs to be tracked because if we don’t have data, we can’t make decisions to improve our companies.” Using Infusionsoft and other automation tools, she has created law firm dashboards that monitor KPI’s, incoming leads, and case processing.
Tifiny hails from the Midwest, growing up on her family farm. She loves her family but does not miss farm work. She has a lot of experience with fishing, which Charley is eager to mention at every event.
If you want to learn more about tech, Tifiny is eager to help. She has created numerous reports and videos designed to help our members learn how to set up online marketing campaigns and track their return on investment. Browse her articles to learn more about social media, SEO, and online marketing in general.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!
