San Diego Estate Planning Says Thanks to Great Legal Marketing

I wanted to thank you so much for our phone call today. I appreciated your taking the time to read my email before our meeting so we could focus on specific strategies and techniques to assist my estate planning firm in obtaining more contacts. Your use of examples was most illustrative and I will study them and then make changes. You answered all of my questions and felt you were personally interested in my firm's success as I did when I attended your seminar in Los Angeles in August of this year. I look forward to working with you in the future.

Roy M. Doppelt

Family Law | California

Thank you so much for teaching us so much.

WOW! What can I possibly say that you haven’t heard before? I am so very happy about my decision to join GLM in late 2012. I have already exceeded my goals in 2013. I just had my most profitable summer ever! Thank you so much for teaching us so much and for sharing so many great tools, ideas, and strategies to turn my law practice into the one I dreamed about when I decided to become a lawyer. With much gratitude and best wishes for continued success, Robert Malove.

Robert Malove

Traffic/DUI | Florida

From North Carolina Personal Injury and Medical Malpractice Attorney Brent Adams: “We Lawyers Are Also Egomaniacs”

We lawyers are big copycats. It took lawyers twenty years after the Bates decision (which allowed lawyers to advertise) before lawyers began to advertise to any significant degree. Why? It is because we are all copycats. We copied the conduct of the established blue blood, silk-stocking lawyers who (even after the Bates decision) looked down their nose at lawyer advertisers. Ben Glass teaches us not to be copycats. He teaches us to look around to see what all the other lawyers are doing and to do the opposite. In order to stand out from the crowd, you must be different. Ben teaches us how to stand out and how to do things differently which leads to a better practice, more money, and a better lifestyle. For instance, he notes that you can go to any phone book in any city in our country and look in the phone book to see that lawyer’s ads are all the same. We could substitute the names of the law firms in the various ads and it would make no difference. None of the ads stand out. Ben teaches us how to draft telephone book advertising which stands out and differentiates us from the crowd. He teaches us that our ads do not have to be large to be effective. We lawyers are also egomaniacs. We think that we have all the answers. Ben teaches us that is wrong. We should look to other industries and professions to see how they do it, what works for them, to see how they make money, and to see how they succeed. Ben teaches us to borrow ideas and methods from other businesses and apply those successful methods to our practice. He has shown us that there are many commonalities that we share with all other busi­nesses and that we can adapt their methods in our practices to make us more successful. It may be true that our law school professors taught us to “think like lawyers.” However, that is not necessarily good. It is more important to “think”. Ben shows us that it is important to think about how other industries succeed and to open our minds to new ideas and methods, to expand our imaginations, and to embrace new methods of thinking.We can all go broke “thinking like a lawyer.” We lawyers are also great procrastinators. Ben teaches us to “do it now.” Try new things, NOW. Even if it does not work, it is our failures that add to our body of knowledge and help us progress towards the ideas and methods that WILL work. The advantage that we small firm lawyers have over the mega-sized law firms is that we can turn on a dime, abandon the things that do not work, and embrace new things. Ben teaches us to exploit that advantage to the fullest. We lawyers have a terminal case of tunnel vision. We tend to focus on one area of practice, manner of doing things, habits, and customs and ignore the entire rest of the world. Ben removes the blinders from our eyes and allows us to see the world of law practice and life in general with a wide panoramic view. He teaches us to ask “why”and “why not.” Why can’t wedo things differently? Why is the way we have done things for years the best way? Why can’t we change? Why can’t we be better? Why can’t we have greater income and work less hours? We lawyers are miserable workaholics. We all tend to be “type A” person­alities driven to achieve. The problem is that, somewhere around the second year of law school, we focus on achieving the wrong things. More cases, more briefs, more deadlines, more trials, more clients... and for what? Ben teaches us to step back, take a look at our lives, and examine what is important. He teaches us that we can have a successful practice without working sixteen hour days. Ben teaches us to focus on what is really important in life and, more importantly, how to find the time to achieve and enjoy those important things. Ben is a master at eliminating time-draining vampires. By doing so, we all have more time to live life the way it should be lived. Ben’s materials provide a step-by-step guide to completely eliminating (or at least reducing) the five handicaps named above which we lawyers have and which prevent us from having a good quality lifestyle. While Ben will teach you about marketing, you will also learn how to make lifestyle changes which will greatly enhance your life and the lives of your family. Many who teach marketing to lawyers are not lawyers themselves. It is important that Ben is a lawyer. However, Ben is not just another lawyer. He is one of the premiere lawyers in his area of practice. Ben is on the cutting edge of new developments in the legal world and has taught lawyers throughout the country not only marketing techniques, but also new and creative innovations in the success­ful practice of law. It is important that we receive our marketing advice from an accomplished lawyer, not just an advertising man who does not know a tort from a doughnut. I highly recommend Ben’s toolkit, his seminars, and all of the materials which he generates so prolifically. Do not buy his materials, however, unless you are prepared to live a better life, have a more successful practice, and prudently manage more money than you ever imagined would come to you through your law practice.

Brent Adams

Personal Injury, Medical Malpractice | North Carolina

A New Level of Expertise

Ben Glass takes law practice building to a whole new level — innovative, smart, ethical, and life enhancing too! No one knows this subject better.

Patrick A. Malone

Medical Malpractice/Drug Product Liability | Washington, DC

Emails from Maryland Attorney James McCollum

#1 — 2/6/06 Good morning. I opened my box this morning and just read “Ultimate Personal Injury Practice Building Toolkit.” I picked up some good pointers. I plan to rip the CDs to my iPod tonight so that I can listen when I am walk­ing/running in the morning for exercise. Have a blessed day. #2 — 2/10/06 I have listened to the “Start Here First/Getting Started” CD at least 5 times this week. On the fourth or fifth listen, a very clear, very focused marketing idea came to me. I plan to start working on it today. #3 — 2/17/06 I read the quick start guide. I found it helpful in a crucial respect for me — creating a unique selling proposition. I also read the newsletter guide, since we use a“canned newsletter.”I think that you are correct. We use a canned newsletter because we have not developed a good time-management system from which we can create our own. But, we are working toward that end.

James E. McCollum, Jr.

Litigation, Administrative Law, Church Law | Maryland

“I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system.”

Whether you’ve been practicing 25 days or 25 years, if you’re looking for a new approach to define the law practice you want instead of having your law practice define you, I wouldn’t delay another minute in becoming part of Ben Glass’s Great Legal Marketing system. Not only does Ben Glass provide you with invaluable ideas about creating your ideal practice that has obviously worked for him and many others who have invested in this program, he also provides you with the continuing sup­port through his monthly reports and his Mastermind and Diamond Practice Builder groups also available for you to join. Plus, you’ll get the wisdom of the many support vendors that Ben and countless others have developed to implement all the strategies.You avoid the time, money and mistakes by learning about the already prequalified experts like Web Master Tom Foster, book publishers like Word Association, and direct mail marketing experts like Newsletter Pro. After more than 25 years of a relatively successful PI practice, I was continu­ing to face increasing competition and no clear direction of how to think outside the usual box of marketing ideas that everyone of my colleagues were already trying. Now a year later, instead of repeating the same refrain like every other attorney I know who complains about practicing law, I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system. And it’s paying off in new, better cases. What have I done so far based on Great Legal Marketing Toolkit: Completed two newsletters and one postcard; copies of which I enclose Put newspaper ads offering Free Reports in 3 different publications…I am enclosing those ads for your review Completed two books that deal with Worker’s Compensation and Auto Law I have the 800 number I have spoken with Tom Foster about a website I have combed through all of your materials and I bought most of Dan Kennedy’s books and two of Seth Godin’s But the lessons don’t stop with just the purchase of Ben’s Great Legal Mar­keting Toolkit. After buying the kit and attending his first seminar last year, I returned to yet another seminar with attorneys from all over the country. And while skeptical at first that this might be a repeat of last year’s great meeting, I came away with even more new and exciting ways to market my practice. Believe me when I say that I’ve tried numerous marketing programs over the years. While many have some good ideas, none come close to what Ben Glass has managed to put together. Rather than wait for your competition to discover these ideas (my biggest fear after first getting the Great Legal Marketing Toolkit) order it today and start putting these ideas to work for you tomorrow. And if you believe that this is just all marketing hype, I welcome you to call me directly at 610-363-3888.

Daniel F. Monahan

Personal Injury, Worker’s Compensation | Pennsylvania

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