I have been practicing law in Southern Utah for 13 years. I have tried hundreds of personal injury, worker’s comp., and social security cases. I soon found out that competence doesn’t necessarily bring new clients in the door. If you want good cases, you need to be able to compete with TV advertising firms. At this seminar, I found out that our marketing plan is all wrong. After 1½ days I have a list of 6 things to implement into my practice and marketing plan. I was about to spend a lot of money on a radio campaign. I now realize that I need to spend resources on a website, newsletters, databases, producing seminars, etc. The seminar was well worth what I paid. Saved me thousands in potentially bad marketing strategies. Presenters were the top of their field as were the participants. I would recommend Ben Glass to anyone who wants to improve their cases and income.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.