Charles E. Boyk
I am an original Platinum Mastermind Group Member of Great Legal Marketing. Through the continued help of Ben we have achieved the following results: First-page placement on Google and several first listings for our keywords. Before Ben, we did not even have a website. Completely changing our marketing campaigns to emphasize education and information-based marketing. Publishing a “free” book and several others on the way to promote that campaign. Record gross revenues and profits. A mailing list of past clients, friends, and phone contacts to help grow our “herd”. A steady stream of new ideas that I can pick and choose to adapt to my practice. The ability to brainstorm new ideas and concepts with an intelligent group of like-minded individuals. For the first time, I feel I have control over my law practice. Critique of my advertisements before I spend a lot of money. Peer pressure to actually get the work done!
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.