My only regret regarding GLM is that this fantastic, practice-changing, eye-opening, enthusiasm inducing program wasn’t available to me 30 years ago when I started practicing law. This was my second conference and my second regret is this not being my 6th or 7th. For all of those attorneys who are looking for a better way to build the mousetrap and at the same time wanting to get out of the rat-rage (enough of the vermin!), do yourself a favor and attend the 2014 conference. You can thank me later.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.