Francis M. Smith
[Ben] is way too modest, so let me clue you in. Ben’s 2-day seminars in Virginia are totally worth the trip and expense. Well worth it and you’ll learn what he means by “invest in yourself.” I replaced FindLaw with Ben’s ideas. Not all of them mind you – I’m just one guy – but feeding content into my website regularly (and inexpensively), having a professional SEO person working for me to make sure you’re fitting in the Google algorithm, and starting a fun newsletter… and my results have been great. I’m 66 and have never had more cases. Good cases. My very strong advice is to join Ben’s group Great Legal Marketing, go to the seminars (and take your SEO person and whoever helps you with marketing in your office) and you will not regret it. I’m not affiliated with Ben in any way and there’s no payoff for me except seeing some of my colleagues do better and run classier, profitable law firms. Become the wise man/woman at the top of the mountain. Yes, I am a big Ben Glass fan. Thanks again, Ben, you rock.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.