Mark A. Anderson
This week has been a real eye-opener for the good. By noon yesterday, I had already had six new files and I can directly attribute four of them to the new way of marketing I implemented after the conference. A motorcycle wreck (broken bones) was directly from a book order from about two weeks ago and he finally got around to coming in. Pepsi truck hit a lady’s car and she had delayed getting a lawyer. Her passenger gave her my book and told her to call me. The funny thing is I don’t know the passenger, have no idea how he got my book and he is actually being represented by a TV lawyer ( I guess he doesn’t like that lawyer). A car accident case referred by former client-and I am confident the client would not remember my name if not for the newsletter (and I confirmed with the new client that my former client still lived at the same place-so I know he is getting my newsletter). A car accident case who got to me via AVVO. That is my first one from that site. And I had never heard of AVVO until the conference. Just thought you might want an update from the front lines!! Thanks for the good ideas!
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.