Don’t be overwhelmed by all of the great marketing ideas being generated by GLM and its members each month. Rather, take one idea and work on it without being distracted by all of the other ideas. Focus on the proper implementation and use of the marketing piece before moving on to the next thing. Then pay attention to the performance of the piece as you’re working on subsequent ideas so you can tweak as needed.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.