Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff
If I took the sum total of everything I learned about marketing and law school before I met Ben Glass and wrapped it up with a pretty bow and applied it in one super, duper burst of energy, I would be staring at my telephone saying, “Ring phone, ring”; then Ben Glass introduced me to the science of legal marketing, after 23 years of practicing law, I thought my education complete. Once upon a time, I began sending my clients a quarterly newsletter published by the ABA. Through ATLA, I discovered Newsletters Inc. and began using its newsletters instead. Then through Newsletters Inc., I discovered Ben Glass. One of your telephone interviewees (on CD) mentioned adding rejected clients to one’s mailing list. Wow! Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff. Ben introduces me to marketing experts; I get to pick and choose from the best in the country. And here is a secret: applying Ben’s marketing lessons is fun.
Personal Injury | New York
Pittsburgh, Pennsylvania Employment Discrimination Attorney Greg Kunkel Now Rejects Shouting Louder as the Primary Way to Get New Cases
I’ve enjoyed reading your marketing materials and look forward to implementing your strategies for my practice. I must admit that I always believed that “shouting louder’ was the primary way to market my practice before I read your materials.
Gregory T. Kunkel, Esq.
Employment Discrimination | Pennsylvania
Ben’s methods have allowed me to work less and earn more.
I’ve been a trial lawyer for 25 years. I’ve even won a case in front of the United States Supreme Court, but I was clueless when it came to marketing my practice and maximizing my efficiency. Ben’s methods have allowed me to work less and earn more. His strategy of taking no unscheduled client phone calls has doubled my productivity and protected me from the “energy vampires” that previously sapped my strength and wasted my time.
Criminal Defense | Nevada
I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar
During my 20 plus years in practice, I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar. If you want to learn particular ways to greatly improve your marketing I would strongly suggest signing up for Ben’s seminar ASAP.
Personal Injury | New York
Former Allstate Adjuster Now Turned Plaintiff’s Lawyer and Expert on MIST Car Accident Cases Jonathan Stein says, "You are THE marketing guru for lawyers.”
Your program is the best. I have looked at other programs, been sent samples and spent many hours evaluating them. I learned more in an hour of reading Great Legal Marketing than in weeks of reading “the other guys stuff.” The result: clients that I want and more of them. When I opened my firm, I read everything I could about marketing. Then I came across your information. In less time, I received more high quality clients just by listening to you. In my opinion, you are THE marketing guru for lawyers. I spend less time wading through tons of phone calls and emails on cases I do not want. Your program gives me more time to practice law, while I spend less time on marketing, giving me more time to work up my files and keep my clients happy. I am getting the types of cases that I want to get.
Jonathan G. Stein
Personal Injury/Insurance | California
Ten Ways Ben has Underpromised and Overdelievered
I am an original Platinum Mastermind Group Member of Great Legal Marketing. Through the continued help of Ben we have achieved the following results: First-page placement on Google and several first listings for our keywords. Before Ben, we did not even have a website. Completely changing our marketing campaigns to emphasize education and information-based marketing. Publishing a “free” book and several others on the way to promote that campaign. Record gross revenues and profits. A mailing list of past clients, friends, and phone contacts to help grow our “herd”. A steady stream of new ideas that I can pick and choose to adapt to my practice. The ability to brainstorm new ideas and concepts with an intelligent group of like-minded individuals. For the first time, I feel I have control over my law practice. Critique of my advertisements before I spend a lot of money. Peer pressure to actually get the work done!
Charles E. Boyk
Personal Injury, Workers Compensation | Ohio
My Firm Grew from About $475k in Annual Revenue to Nearly $700k This Year!
Focus on the fundamentals. Pick five things and just DO IT. For me, those five things were my book, videos, newsletter, marketing assistant, and my wow package. I would say to start with getting some videos on your website. Once a potential client sees you on the web, you become a real living person, not just some advertisement. All I can say if TGIFB: Thank God I Found Ben!
DUI Defense | California
You Don't Have to be in the GLM World for Long to See Results...
Being content isn't good enough any more. Having a solid foundation for my marketing and the confidence that GLM will guide me through the maze of marketing ideas keeps me relaxed and excited about the next phase. I know GLM knows what works and the best way to implement it, so I don't have to waste my time. You will never leave where you are until you decide where you would rather be.
Workers Comp | Virginia
Yearly Revenue Increased 60%, While Working Less Than Ever Before
I never would have seen the success I have seen if it wasn't for GLM. There is no questions about it. I am a fan for life and I am always keeping my eye out for the next thing we can implement in our firm to get better - for my family, for the staff, and for the clients we serve.
Family Law | Virginia
Don't Be Afraid to Get Started!
My name is Adam Rossen and I’m the founder of the Rossen Law Firm, which has offices in Sunrise and Ft. Lauderdale, Florida. We are a small firm that focuses on criminal, DUI, and domestic violence law. Before working with GLM, my primary focus was on reviews and generating word of mouth marketing, also known as client referrals. I focused my energy on AVVO, adding in reviews, rewards, and information until I earned a 10.0 score in both criminal and DUI law. I also invested money each month to advertise with AVVO, and asked every client I worked with if they would mind filling out an AVVO review. It worked very well. I was generating a positive ROI on my investment each month, but I wanted to take things to the next level and explore other ways of successfully marketing my firm. That’s when I decided to join GLM. Right before the conference back in October I hired a marketing director, Christina, (who also happens to be a lawyer, score!) and brought her to the conference with me. Hiring her was one of the best decisions I’ve made because there’s no way I could implement all of the GLM initiatives on my own and still show up in court every day and run my practice. Since the conference, we have worked together to: Create lots of free information, including a DUI report, and criminal report, complete with follow up email campaigns. We’re working on a domestic violence report now. Leveraged the great reviews we had to create a client testimonial booklet. Christina even interviewed some of the former clients who did our video testimonials in order to learn more about their stories for the booklet. Produce a monthly newsletter both in print and online, which has received rave reviews from our readers. Zine has been great with design. Create “The Adam Approach” to leverage my different skills and set me apart from other attorneys. Maintain a regular social media presence on Facebook, Twitter and LinkedIn. Create our YouTube channel. Run an ad campaign on Facebook promoting our DUI report. Expand our referral network. Set up speaking engagements at local colleges to educate students about DUI. Redo our website with Foster Marketing. Record video client testimonials and FAQs. Send out regular email blasts. Produce cartoon versions of me, which we currently have two of—superhero Adam and happy Adam. We’ve been seeing great success so far and are excited to keep expanding, which is why we’ll be at the boot camp in April! So far, the greatest success we’ve seen has been with our DUI report and our monthly newsletter. The DUI report is our free 21-page booklet called “7 Rules You Need to Know to Survive a Florida DUI.” In it, we take clients through the process of getting arrested for DUI, what they should or should not say to police, and what to do if they are ultimately arrested and charged with DUI. It’s full of excellent information, but designed in a fun, cartoon format so that it’s more approachable for people. Every time I have a potential new client schedule a consultation with me, I email them a copy of the DUI report before our meeting. I’ve done this 16 times so far, and have seen an 81% close rate. Thirteen out of the sixteen clients I sent the report to came into my office already having read the report, and ready to hire me on the spot. They were all so impressed, not just with the information in the booklet, but with the fact that I was willing to share all of that information with them before even meeting them. We also have the report available on our website and have set up a 5 email follow-up campaign complete with CTAs so that we keep sending more information and maintain contact with anyone who downloads the report. Our newsletter has become very popular as well. Every month people look forward to receiving it. I’ve had former clients tell me they love it so much they now wait in anticipation for it every month, which has motivated my marketing director, Christina, to make every issue even more fun, interesting, and informative than the last. The best advice I can give other members is put together a free report because it will go a long way for your practice. I know a 21- page report can seem like a daunting task, but it’s actually not. The way we did it was by recording one of my DUI lectures and then writing it out. You can do the same thing very easily. Even if you only put together a 5 or 10-page report, it will still impress potential clients. The feedback we got indicated that their main interest is in the fact that you’re willing to give them the information upfront, more so than the content itself. Record yourself talking to a client during an initial consultation. You’ll say all you need to put in the report naturally. Then all you have to do is type it up—or better yet hire a marketing person to type it up for you in a conversational way. Having a marketing director to help you will go a long way. But either way, don’t be afraid to get started!
Criminal Law | Florida
Great Legal Marketing Really Cares About the Success of Law Firms
Great Legal Marketing has a fantastic team, they really care about the success of law firms. If you want to learn more and brainstorm about your marketing strategy this is the group to be!
Personal Injury | Washington
Time to Think Outside the Box With Your Marketing
Small law firm? Time to think outside the box with your marketing - Great Legal Marketing is the first call you need to make.
Personal Injury | Ohio
Old Clients Are Coming Back and Our VIPs Have Been Referring Business to Us
First and foremost - thank you! We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from. One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our "VIP Client Appreciation Program" and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet. My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It's been a win-win for us and our clients.
Personal Injury, Estate Planning, Elder Law | Florida
We've Been on a Growth Trajectory!
As I write this on the last day of March 2017, our gross revenue for January-March 2017 is 148% compared to the same time frame last year, and our April cash flow is already projected at almost our goal based upon meetings already scheduled - and the month hasn't even started yet!
Estate Planning | North Carolina
By Implementing The Ultimate Referral Letter Program, My Return on Investment Has Been Astronomical
Hard work, and implementing GLM principles, has provided a lot of opportunities for my family and I (my wife and I have four girls). I take time off whenever I want to go do things with my kids; I never miss important school events; and am always home for family dinner. In fact, I just booked our family vacation for this summer - a 7-night Caribbean cruise.
Personal Injury | Texas
I Came Home and Excitedly Told My Wife That With GLM I Could Actually Earn $250,000 and I Had the Plans to Do It
The past 16 months since I attended my first Summit have been nothing short of life-changing for my practice. For the previous 6.5 years I had a Tulsa, Oklahoma solo criminal defense practice with no employees, low overhead, an erratic flow of new clients, and a focus that was exclusively on sex crimes and crimes against children. By criminal defense attorney standards in Tulsa, Oklahoma, I was successful with earnings for the previous 5 years of $115,000, $120,000, $118,000, $160,000, and $155,000. My “marketing” consisted of a basic website through Scorpion and a User Friendly Yellowbook ad. I had no idea if any given month or year would be successful or if I would make $15,000 next year or $150,000. I believed that I had hit the top of the market and that it wasn’t possible to make more than what I was making. I was unhappy with my practice and when I wasn’t actively working on cases or in court, I spent most of my work week trading options instead of trying to grow my practice. I had received GLM materials for about five years after first watching some free videos and providing my contact information. In August of 2016, after two ugly months back to back, I finally decided to take Ben up on his guarantee and paid full price for the Summit. I was convinced that if GLM didn’t hold the secrets and couldn’t grow my practice then I would continue to pad my earnings as an options trader. The first time at the Summit is metaphorically the equivalent of dropping Acid. Your life, or in this case your practice, turns into two main chapters, the Before and the After. I came back from the Summit more excited about my practice than I had ever been. I had a dozen ideas in my head and 50 pages of notes. I immediately got to work implementing a few select ideas, I moved into better office space, and I started to see results from my work and systems. A few months later (one year ago this month) I joined GLM as a Gold Member and completely bought in to the system. I still had the “my practice is different” thinking, given my very polarizing niche. So I attended the Bootcamp last April. That small group and one on one time was amazing and took my plans, ideas, and confidence to a new level. Since the 2016 Summit, I have moved from a 600 sq ft office to an 850 sq ft office to now a 1650 sq ft office. I have gone from the one-man show to a four-person team with two support staff and an associate attorney with another associate attorney hire coming in April after the bar results come out and he gets sworn in. Business has exploded with new business growing from $155,000 to $575,000 last year. In the first two months of 2018, we have already brought in over $135,000 in new business (not including $15,000 in referral fees) and we are on track to do over $800,000 for the year. Mindset is one of the biggest changes for my practice. It started with changing how I feel about what I do as an attorney and the service I provide. I believe in my own success, I am proud of what I do and who I am, and I have a framework and instruction on how to grow and build the practice of my dreams. The only thing holding my growth back today is my limited vision of what my practice can become. I think big now, just not as big as I should. When I left the Summit in 2016, I came home and excitedly told my wife that with GLM I could actually earn $250,000 and I had the plans to do it. It seemed almost impossible at the time to grow my practice from $150,000 to $250,000, but I knew it could be done. I hit $250,000 in mid-June last year and had to reset my goals. I have that piece of paper with my $250,000 goal and plan in a place of honor to constantly remind me to think bigger, much bigger. First thing I did after joining GLM is to take Ben’s advice and raise my fees. So I doubled them. The business didn’t drop off, it actually increased. Dramatic increase in my bottom line. It wasn’t easy, at first. The first time you look a client in the eye and say $10,000, $25,000, $40,000, $50,000 or $150,000 it takes a titanium backbone. (Yes, I quoted $150,000. I was hired and paid in full. It isn’t included in my earnings because it skews the numbers). An attorney told me the other day they though my fee was too high and that they knew of only one or two lawyers that charge that much. My response was that he should hang out with better lawyers, and I asked, “How much do they charge? I need to know so I can raise my rates.” I decided to finally hire my first support person. Instantly I knew I should have done this years ago and it made a huge improvement in my quality of life, income, and client responsiveness. Despite a few bad hires along the way, I now have two superstar support personnel that are amazing and have completely bought into the GLM/GKIC direct response way of life. I went after the referral network using the Ultimate Referral Letter process. I have grown my referral network to over 50 attorneys and generated over $30,000 in referral fees and increased the number of cases I received from other lawyers by 250%. I then created a follow-up process for prospects that contacted the firm by phone or email. We developed a nice Shock & Awe package and follow-up sequences for qualified and unqualified prospects. Conversion rates have gone up dramatically. In conjunction with the follow-up systems we put in place, I started a new focus on higher-quality client experience investments. I turned the office into a comfortable, yet upscale experience that married perfectly with the price point and exclusive/select boutique experience we wanted to offer. We added a Jura super-automatic coffee maker, I went to the Wynn in Las Vegas and ordered 5 diffusers used at the Wynn & Encore hotel (Steve Wynn put a lot of money and science into his hotels’ scent), new artwork for the office (looks like the inside of the Gilcrease), drink menus, unique coffee cups that everyone loves and gets to take with them when they leave, etc. I then started to devote time and resources by way of 5 Star Law Firm to getting more and more online reviews. When I went to the first Summit, I had a total of 3 reviews, today I have over 40. It is hard as a sex crime attorney to get your clients to post reviews, but I motivate my staff with cash bonuses for each new 5-star review they get signed up. Next, I started working on new content for my website and my USPs. I decided to make a change in my website provider and switched to Foster Web Marketing (FosterWebMarketing.com). This resulted in a huge improvement in my online presence and every month increases my business. I shot 10 videos for the website with the Foster team and I am constantly adding new content. In April/May of 2018, Foster Web Marketing is sending out a crew to shoot on location video of firm, employees, FAQs, and commercial quality video. I then started working on my master client and contact list. We are now list central around the office. We have lists for everything and everyone. Once we completed the master list we refined it for a newsletter list. Once we had our newsletter list, we contacted Shaun Buck’s team at Newsletter Pro (TheNewsletterPro.com) and our first newsletter goes out at the end of February. Recently, I contracted with Zine (ZineGraphics.com) to take all of my written products to the next level. Kia is in the process of doing some outstanding graphic design work on my USPs (consumer guides and books), business cards, and other print materials to give everything a consistent, professional, and high-end look. I have plans in development to open a satellite office in Dallas in 2019 and in Oklahoma City the following year. Overall, the results have been nothing short of unbelievable. Honestly, part of me is nervous about putting my success in writing because the “old Lee” can’t believe it himself and always worries about when the bottom will fall out. The “new Lee” knows that his first $1,000,000 year is right around the corner. These numbers and growth outside of Tulsa, Oklahoma might not seem like too much to get excited about. But let me tell you, a $500,000+ year in Tulsa, Oklahoma in any profession is BIG money, and I had that growth of $150,000 to over $500,000 in just one year using GLM methods. If I could make two suggestions to a new member or someone considering GLM, they would be 1) Immediately raise your rates/ fees and raise them substantially, and 2) Think big, so big it seems ridiculous, and let that thinking become your new normal.
Sex Crime Law | Oklahoma
Great Legal Marketing Provides an Outstanding Product for Smaller Law Firms and Solo Practitioners and I Highly Recommend It
Great Legal Marketing provides an outstanding product for smaller law firms and solo practitioners and I highly recommend it. GLM provides a step-by-step guide to increasing your firm's marketing presence. I purchased the gold member package and I have been absolutely blown away by the materials and information that I have received since joining. It is truly is a great value for what you pay.
Personal Injury | Texas
The Best Organization Out There in Terms of Teaching Lawyer Marketing
By far the best organization out there in terms of teaching lawyer marketing. Ben Glass not only teaches but is a practicing attorney who knows what we face on a day to day basis. At GLM, you will find an entire community of lawyers who are happy to share what they are doing in terms of marketing, law firm development & management, and life strategies. The people that you meet here are genuine & kind. The positive energy is contagious (no complainers!). I've been a very satisfied member since 2011 and look forward to many more years to come! Thank you, Great Legal Marketing!
Personal Injury and ERISA Disability | Illinois