Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff
If I took the sum total of everything I learned about marketing and law school before I met Ben Glass and wrapped it up with a pretty bow and applied it in one super, duper burst of energy, I would be staring at my telephone saying, “Ring phone, ring”; then Ben Glass introduced me to the science of legal marketing, after 23 years of practicing law, I thought my education complete. Once upon a time, I began sending my clients a quarterly newsletter published by the ABA. Through ATLA, I discovered Newsletters Inc. and began using its newsletters instead. Then through Newsletters Inc., I discovered Ben Glass. One of your telephone interviewees (on CD) mentioned adding rejected clients to one’s mailing list. Wow! Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff. Ben introduces me to marketing experts; I get to pick and choose from the best in the country. And here is a secret: applying Ben’s marketing lessons is fun.
Personal Injury | New York
Pittsburgh, Pennsylvania Employment Discrimination Attorney Greg Kunkel Now Rejects Shouting Louder as the Primary Way to Get New Cases
I’ve enjoyed reading your marketing materials and look forward to implementing your strategies for my practice. I must admit that I always believed that “shouting louder’ was the primary way to market my practice before I read your materials.
Gregory T. Kunkel, Esq.
Employment Discrimination | Pennsylvania
Ben’s methods have allowed me to work less and earn more.
I’ve been a trial lawyer for 25 years. I’ve even won a case in front of the United States Supreme Court, but I was clueless when it came to marketing my practice and maximizing my efficiency. Ben’s methods have allowed me to work less and earn more. His strategy of taking no unscheduled client phone calls has doubled my productivity and protected me from the “energy vampires” that previously sapped my strength and wasted my time.
Criminal Defense | Nevada
I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar
During my 20 plus years in practice, I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar. If you want to learn particular ways to greatly improve your marketing I would strongly suggest signing up for Ben’s seminar ASAP.
Personal Injury | New York
Former Allstate Adjuster Now Turned Plaintiff’s Lawyer and Expert on MIST Car Accident Cases Jonathan Stein says, "You are THE marketing guru for lawyers.”
Your program is the best. I have looked at other programs, been sent samples and spent many hours evaluating them. I learned more in an hour of reading Great Legal Marketing than in weeks of reading “the other guys stuff.” The result: clients that I want and more of them. When I opened my firm, I read everything I could about marketing. Then I came across your information. In less time, I received more high quality clients just by listening to you. In my opinion, you are THE marketing guru for lawyers. I spend less time wading through tons of phone calls and emails on cases I do not want. Your program gives me more time to practice law, while I spend less time on marketing, giving me more time to work up my files and keep my clients happy. I am getting the types of cases that I want to get.
Jonathan G. Stein
Personal Injury/Insurance | California
Ten Ways Ben has Underpromised and Overdelievered
I am an original Platinum Mastermind Group Member of Great Legal Marketing. Through the continued help of Ben we have achieved the following results: First-page placement on Google and several first listings for our keywords. Before Ben, we did not even have a website. Completely changing our marketing campaigns to emphasize education and information-based marketing. Publishing a “free” book and several others on the way to promote that campaign. Record gross revenues and profits. A mailing list of past clients, friends, and phone contacts to help grow our “herd”. A steady stream of new ideas that I can pick and choose to adapt to my practice. The ability to brainstorm new ideas and concepts with an intelligent group of like-minded individuals. For the first time, I feel I have control over my law practice. Critique of my advertisements before I spend a lot of money. Peer pressure to actually get the work done!
Charles E. Boyk
Personal Injury, Workers Compensation | Ohio
My Firm Grew from About $475k in Annual Revenue to Nearly $700k This Year!
Focus on the fundamentals. Pick five things and just DO IT. For me, those five things were my book, videos, newsletter, marketing assistant, and my wow package. I would say to start with getting some videos on your website. Once a potential client sees you on the web, you become a real living person, not just some advertisement. All I can say if TGIFB: Thank God I Found Ben!
DUI Defense | California
You Don't Have to be in the GLM World for Long to See Results...
Being content isn't good enough any more. Having a solid foundation for my marketing and the confidence that GLM will guide me through the maze of marketing ideas keeps me relaxed and excited about the next phase. I know GLM knows what works and the best way to implement it, so I don't have to waste my time. You will never leave where you are until you decide where you would rather be.
Workers Comp | Virginia
Yearly Revenue Increased 60%, While Working Less Than Ever Before
I never would have seen the success I have seen if it wasn't for GLM. There is no questions about it. I am a fan for life and I am always keeping my eye out for the next thing we can implement in our firm to get better - for my family, for the staff, and for the clients we serve.
Family Law | Virginia
Don't Be Afraid to Get Started!
My name is Adam Rossen and I’m the founder of the Rossen Law Firm, which has offices in Sunrise and Ft. Lauderdale, Florida. We are a small firm that focuses on criminal, DUI, and domestic violence law. Before working with GLM, my primary focus was on reviews and generating word of mouth marketing, also known as client referrals. I focused my energy on AVVO, adding in reviews, rewards, and information until I earned a 10.0 score in both criminal and DUI law. I also invested money each month to advertise with AVVO, and asked every client I worked with if they would mind filling out an AVVO review. It worked very well. I was generating a positive ROI on my investment each month, but I wanted to take things to the next level and explore other ways of successfully marketing my firm. That’s when I decided to join GLM. Right before the conference back in October I hired a marketing director, Christina, (who also happens to be a lawyer, score!) and brought her to the conference with me. Hiring her was one of the best decisions I’ve made because there’s no way I could implement all of the GLM initiatives on my own and still show up in court every day and run my practice. Since the conference, we have worked together to: Create lots of free information, including a DUI report, and criminal report, complete with follow up email campaigns. We’re working on a domestic violence report now. Leveraged the great reviews we had to create a client testimonial booklet. Christina even interviewed some of the former clients who did our video testimonials in order to learn more about their stories for the booklet. Produce a monthly newsletter both in print and online, which has received rave reviews from our readers. Zine has been great with design. Create “The Adam Approach” to leverage my different skills and set me apart from other attorneys. Maintain a regular social media presence on Facebook, Twitter and LinkedIn. Create our YouTube channel. Run an ad campaign on Facebook promoting our DUI report. Expand our referral network. Set up speaking engagements at local colleges to educate students about DUI. Redo our website with Foster Marketing. Record video client testimonials and FAQs. Send out regular email blasts. Produce cartoon versions of me, which we currently have two of—superhero Adam and happy Adam. We’ve been seeing great success so far and are excited to keep expanding, which is why we’ll be at the boot camp in April! So far, the greatest success we’ve seen has been with our DUI report and our monthly newsletter. The DUI report is our free 21-page booklet called “7 Rules You Need to Know to Survive a Florida DUI.” In it, we take clients through the process of getting arrested for DUI, what they should or should not say to police, and what to do if they are ultimately arrested and charged with DUI. It’s full of excellent information, but designed in a fun, cartoon format so that it’s more approachable for people. Every time I have a potential new client schedule a consultation with me, I email them a copy of the DUI report before our meeting. I’ve done this 16 times so far, and have seen an 81% close rate. Thirteen out of the sixteen clients I sent the report to came into my office already having read the report, and ready to hire me on the spot. They were all so impressed, not just with the information in the booklet, but with the fact that I was willing to share all of that information with them before even meeting them. We also have the report available on our website and have set up a 5 email follow-up campaign complete with CTAs so that we keep sending more information and maintain contact with anyone who downloads the report. Our newsletter has become very popular as well. Every month people look forward to receiving it. I’ve had former clients tell me they love it so much they now wait in anticipation for it every month, which has motivated my marketing director, Christina, to make every issue even more fun, interesting, and informative than the last. The best advice I can give other members is put together a free report because it will go a long way for your practice. I know a 21- page report can seem like a daunting task, but it’s actually not. The way we did it was by recording one of my DUI lectures and then writing it out. You can do the same thing very easily. Even if you only put together a 5 or 10-page report, it will still impress potential clients. The feedback we got indicated that their main interest is in the fact that you’re willing to give them the information upfront, more so than the content itself. Record yourself talking to a client during an initial consultation. You’ll say all you need to put in the report naturally. Then all you have to do is type it up—or better yet hire a marketing person to type it up for you in a conversational way. Having a marketing director to help you will go a long way. But either way, don’t be afraid to get started!
Criminal Law | Florida
Great Legal Marketing Really Cares About the Success of Law Firms
Great Legal Marketing has a fantastic team, they really care about the success of law firms. If you want to learn more and brainstorm about your marketing strategy this is the group to be!
Personal Injury | Washington
Time to Think Outside the Box With Your Marketing
Small law firm? Time to think outside the box with your marketing - Great Legal Marketing is the first call you need to make.
Personal Injury | Ohio