Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff
If I took the sum total of everything I learned about marketing and law school before I met Ben Glass and wrapped it up with a pretty bow and applied it in one super, duper burst of energy, I would be staring at my telephone saying, “Ring phone, ring”; then Ben Glass introduced me to the science of legal marketing, after 23 years of practicing law, I thought my education complete. Once upon a time, I began sending my clients a quarterly newsletter published by the ABA. Through ATLA, I discovered Newsletters Inc. and began using its newsletters instead. Then through Newsletters Inc., I discovered Ben Glass. One of your telephone interviewees (on CD) mentioned adding rejected clients to one’s mailing list. Wow! Ben has studied with the giants so I don’t have to spend a fortune trying to sort the wheat from the chaff. Ben introduces me to marketing experts; I get to pick and choose from the best in the country. And here is a secret: applying Ben’s marketing lessons is fun.
Personal Injury | New York
Pittsburgh, Pennsylvania Employment Discrimination Attorney Greg Kunkel Now Rejects Shouting Louder as the Primary Way to Get New Cases
I’ve enjoyed reading your marketing materials and look forward to implementing your strategies for my practice. I must admit that I always believed that “shouting louder’ was the primary way to market my practice before I read your materials.
Gregory T. Kunkel, Esq.
Employment Discrimination | Pennsylvania
Ben’s methods have allowed me to work less and earn more.
I’ve been a trial lawyer for 25 years. I’ve even won a case in front of the United States Supreme Court, but I was clueless when it came to marketing my practice and maximizing my efficiency. Ben’s methods have allowed me to work less and earn more. His strategy of taking no unscheduled client phone calls has doubled my productivity and protected me from the “energy vampires” that previously sapped my strength and wasted my time.
Criminal Defense | Nevada
I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar
During my 20 plus years in practice, I have attended tons of seminars and none begin to compare to the powerful marketing lessons I learned at Ben Glass’s Outside the Box marketing seminar. If you want to learn particular ways to greatly improve your marketing I would strongly suggest signing up for Ben’s seminar ASAP.
Personal Injury | New York
Former Allstate Adjuster Now Turned Plaintiff’s Lawyer and Expert on MIST Car Accident Cases Jonathan Stein says, "You are THE marketing guru for lawyers.”
Your program is the best. I have looked at other programs, been sent samples and spent many hours evaluating them. I learned more in an hour of reading Great Legal Marketing than in weeks of reading “the other guys stuff.” The result: clients that I want and more of them. When I opened my firm, I read everything I could about marketing. Then I came across your information. In less time, I received more high quality clients just by listening to you. In my opinion, you are THE marketing guru for lawyers. I spend less time wading through tons of phone calls and emails on cases I do not want. Your program gives me more time to practice law, while I spend less time on marketing, giving me more time to work up my files and keep my clients happy. I am getting the types of cases that I want to get.
Jonathan G. Stein
Personal Injury/Insurance | California
Ten Ways Ben has Underpromised and Overdelievered
I am an original Platinum Mastermind Group Member of Great Legal Marketing. Through the continued help of Ben we have achieved the following results: First-page placement on Google and several first listings for our keywords. Before Ben, we did not even have a website. Completely changing our marketing campaigns to emphasize education and information-based marketing. Publishing a “free” book and several others on the way to promote that campaign. Record gross revenues and profits. A mailing list of past clients, friends, and phone contacts to help grow our “herd”. A steady stream of new ideas that I can pick and choose to adapt to my practice. The ability to brainstorm new ideas and concepts with an intelligent group of like-minded individuals. For the first time, I feel I have control over my law practice. Critique of my advertisements before I spend a lot of money. Peer pressure to actually get the work done!
Charles E. Boyk
Personal Injury, Workers Compensation | Ohio
My Firm Grew from About $475k in Annual Revenue to Nearly $700k This Year!
Focus on the fundamentals. Pick five things and just DO IT. For me, those five things were my book, videos, newsletter, marketing assistant, and my wow package. I would say to start with getting some videos on your website. Once a potential client sees you on the web, you become a real living person, not just some advertisement. All I can say if TGIFB: Thank God I Found Ben!
DUI Defense | California
You Don't Have to be in the GLM World for Long to See Results...
Being content isn't good enough any more. Having a solid foundation for my marketing and the confidence that GLM will guide me through the maze of marketing ideas keeps me relaxed and excited about the next phase. I know GLM knows what works and the best way to implement it, so I don't have to waste my time. You will never leave where you are until you decide where you would rather be.
Workers Comp | Virginia
Yearly Revenue Increased 60%, While Working Less Than Ever Before
I never would have seen the success I have seen if it wasn't for GLM. There is no questions about it. I am a fan for life and I am always keeping my eye out for the next thing we can implement in our firm to get better - for my family, for the staff, and for the clients we serve.
Family Law | Virginia
Don't Be Afraid to Get Started!
My name is Adam Rossen and I’m the founder of the Rossen Law Firm, which has offices in Sunrise and Ft. Lauderdale, Florida. We are a small firm that focuses on criminal, DUI, and domestic violence law. Before working with GLM, my primary focus was on reviews and generating word of mouth marketing, also known as client referrals. I focused my energy on AVVO, adding in reviews, rewards, and information until I earned a 10.0 score in both criminal and DUI law. I also invested money each month to advertise with AVVO, and asked every client I worked with if they would mind filling out an AVVO review. It worked very well. I was generating a positive ROI on my investment each month, but I wanted to take things to the next level and explore other ways of successfully marketing my firm. That’s when I decided to join GLM. Right before the conference back in October I hired a marketing director, Christina, (who also happens to be a lawyer, score!) and brought her to the conference with me. Hiring her was one of the best decisions I’ve made because there’s no way I could implement all of the GLM initiatives on my own and still show up in court every day and run my practice. Since the conference, we have worked together to: Create lots of free information, including a DUI report, and criminal report, complete with follow up email campaigns. We’re working on a domestic violence report now. Leveraged the great reviews we had to create a client testimonial booklet. Christina even interviewed some of the former clients who did our video testimonials in order to learn more about their stories for the booklet. Produce a monthly newsletter both in print and online, which has received rave reviews from our readers. Zine has been great with design. Create “The Adam Approach” to leverage my different skills and set me apart from other attorneys. Maintain a regular social media presence on Facebook, Twitter and LinkedIn. Create our YouTube channel. Run an ad campaign on Facebook promoting our DUI report. Expand our referral network. Set up speaking engagements at local colleges to educate students about DUI. Redo our website with Foster Marketing. Record video client testimonials and FAQs. Send out regular email blasts. Produce cartoon versions of me, which we currently have two of—superhero Adam and happy Adam. We’ve been seeing great success so far and are excited to keep expanding, which is why we’ll be at the boot camp in April! So far, the greatest success we’ve seen has been with our DUI report and our monthly newsletter. The DUI report is our free 21-page booklet called “7 Rules You Need to Know to Survive a Florida DUI.” In it, we take clients through the process of getting arrested for DUI, what they should or should not say to police, and what to do if they are ultimately arrested and charged with DUI. It’s full of excellent information, but designed in a fun, cartoon format so that it’s more approachable for people. Every time I have a potential new client schedule a consultation with me, I email them a copy of the DUI report before our meeting. I’ve done this 16 times so far, and have seen an 81% close rate. Thirteen out of the sixteen clients I sent the report to came into my office already having read the report, and ready to hire me on the spot. They were all so impressed, not just with the information in the booklet, but with the fact that I was willing to share all of that information with them before even meeting them. We also have the report available on our website and have set up a 5 email follow-up campaign complete with CTAs so that we keep sending more information and maintain contact with anyone who downloads the report. Our newsletter has become very popular as well. Every month people look forward to receiving it. I’ve had former clients tell me they love it so much they now wait in anticipation for it every month, which has motivated my marketing director, Christina, to make every issue even more fun, interesting, and informative than the last. The best advice I can give other members is put together a free report because it will go a long way for your practice. I know a 21- page report can seem like a daunting task, but it’s actually not. The way we did it was by recording one of my DUI lectures and then writing it out. You can do the same thing very easily. Even if you only put together a 5 or 10-page report, it will still impress potential clients. The feedback we got indicated that their main interest is in the fact that you’re willing to give them the information upfront, more so than the content itself. Record yourself talking to a client during an initial consultation. You’ll say all you need to put in the report naturally. Then all you have to do is type it up—or better yet hire a marketing person to type it up for you in a conversational way. Having a marketing director to help you will go a long way. But either way, don’t be afraid to get started!
Criminal Law | Florida
Great Legal Marketing Really Cares About the Success of Law Firms
Great Legal Marketing has a fantastic team, they really care about the success of law firms. If you want to learn more and brainstorm about your marketing strategy this is the group to be!
Personal Injury | Washington
Time to Think Outside the Box With Your Marketing
Small law firm? Time to think outside the box with your marketing - Great Legal Marketing is the first call you need to make.
Personal Injury | Ohio
San Diego Estate Planning Says Thanks to Great Legal Marketing
I wanted to thank you so much for our phone call today. I appreciated your taking the time to read my email before our meeting so we could focus on specific strategies and techniques to assist my estate planning firm in obtaining more contacts. Your use of examples was most illustrative and I will study them and then make changes. You answered all of my questions and felt you were personally interested in my firm's success as I did when I attended your seminar in Los Angeles in August of this year. I look forward to working with you in the future.
Roy M. Doppelt
Family Law | California
Thank you so much for teaching us so much.
WOW! What can I possibly say that you haven’t heard before? I am so very happy about my decision to join GLM in late 2012. I have already exceeded my goals in 2013. I just had my most profitable summer ever! Thank you so much for teaching us so much and for sharing so many great tools, ideas, and strategies to turn my law practice into the one I dreamed about when I decided to become a lawyer. With much gratitude and best wishes for continued success, Robert Malove.
Traffic/DUI | Florida
From North Carolina Personal Injury and Medical Malpractice Attorney Brent Adams: “We Lawyers Are Also Egomaniacs”
We lawyers are big copycats. It took lawyers twenty years after the Bates decision (which allowed lawyers to advertise) before lawyers began to advertise to any significant degree. Why? It is because we are all copycats. We copied the conduct of the established blue blood, silk-stocking lawyers who (even after the Bates decision) looked down their nose at lawyer advertisers. Ben Glass teaches us not to be copycats. He teaches us to look around to see what all the other lawyers are doing and to do the opposite. In order to stand out from the crowd, you must be different. Ben teaches us how to stand out and how to do things differently which leads to a better practice, more money, and a better lifestyle. For instance, he notes that you can go to any phone book in any city in our country and look in the phone book to see that lawyer’s ads are all the same. We could substitute the names of the law firms in the various ads and it would make no difference. None of the ads stand out. Ben teaches us how to draft telephone book advertising which stands out and differentiates us from the crowd. He teaches us that our ads do not have to be large to be effective. We lawyers are also egomaniacs. We think that we have all the answers. Ben teaches us that is wrong. We should look to other industries and professions to see how they do it, what works for them, to see how they make money, and to see how they succeed. Ben teaches us to borrow ideas and methods from other businesses and apply those successful methods to our practice. He has shown us that there are many commonalities that we share with all other businesses and that we can adapt their methods in our practices to make us more successful. It may be true that our law school professors taught us to “think like lawyers.” However, that is not necessarily good. It is more important to “think”. Ben shows us that it is important to think about how other industries succeed and to open our minds to new ideas and methods, to expand our imaginations, and to embrace new methods of thinking.We can all go broke “thinking like a lawyer.” We lawyers are also great procrastinators. Ben teaches us to “do it now.” Try new things, NOW. Even if it does not work, it is our failures that add to our body of knowledge and help us progress towards the ideas and methods that WILL work. The advantage that we small firm lawyers have over the mega-sized law firms is that we can turn on a dime, abandon the things that do not work, and embrace new things. Ben teaches us to exploit that advantage to the fullest. We lawyers have a terminal case of tunnel vision. We tend to focus on one area of practice, manner of doing things, habits, and customs and ignore the entire rest of the world. Ben removes the blinders from our eyes and allows us to see the world of law practice and life in general with a wide panoramic view. He teaches us to ask “why”and “why not.” Why can’t wedo things differently? Why is the way we have done things for years the best way? Why can’t we change? Why can’t we be better? Why can’t we have greater income and work less hours? We lawyers are miserable workaholics. We all tend to be “type A” personalities driven to achieve. The problem is that, somewhere around the second year of law school, we focus on achieving the wrong things. More cases, more briefs, more deadlines, more trials, more clients... and for what? Ben teaches us to step back, take a look at our lives, and examine what is important. He teaches us that we can have a successful practice without working sixteen hour days. Ben teaches us to focus on what is really important in life and, more importantly, how to find the time to achieve and enjoy those important things. Ben is a master at eliminating time-draining vampires. By doing so, we all have more time to live life the way it should be lived. Ben’s materials provide a step-by-step guide to completely eliminating (or at least reducing) the five handicaps named above which we lawyers have and which prevent us from having a good quality lifestyle. While Ben will teach you about marketing, you will also learn how to make lifestyle changes which will greatly enhance your life and the lives of your family. Many who teach marketing to lawyers are not lawyers themselves. It is important that Ben is a lawyer. However, Ben is not just another lawyer. He is one of the premiere lawyers in his area of practice. Ben is on the cutting edge of new developments in the legal world and has taught lawyers throughout the country not only marketing techniques, but also new and creative innovations in the successful practice of law. It is important that we receive our marketing advice from an accomplished lawyer, not just an advertising man who does not know a tort from a doughnut. I highly recommend Ben’s toolkit, his seminars, and all of the materials which he generates so prolifically. Do not buy his materials, however, unless you are prepared to live a better life, have a more successful practice, and prudently manage more money than you ever imagined would come to you through your law practice.
Personal Injury, Medical Malpractice | North Carolina
A New Level of Expertise
Ben Glass takes law practice building to a whole new level — innovative, smart, ethical, and life enhancing too! No one knows this subject better.
Patrick A. Malone
Medical Malpractice/Drug Product Liability | Washington, DC
Emails from Maryland Attorney James McCollum
#1 — 2/6/06 Good morning. I opened my box this morning and just read “Ultimate Personal Injury Practice Building Toolkit.” I picked up some good pointers. I plan to rip the CDs to my iPod tonight so that I can listen when I am walking/running in the morning for exercise. Have a blessed day. #2 — 2/10/06 I have listened to the “Start Here First/Getting Started” CD at least 5 times this week. On the fourth or fifth listen, a very clear, very focused marketing idea came to me. I plan to start working on it today. #3 — 2/17/06 I read the quick start guide. I found it helpful in a crucial respect for me — creating a unique selling proposition. I also read the newsletter guide, since we use a“canned newsletter.”I think that you are correct. We use a canned newsletter because we have not developed a good time-management system from which we can create our own. But, we are working toward that end.
James E. McCollum, Jr.
Litigation, Administrative Law, Church Law | Maryland
“I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system.”
Whether you’ve been practicing 25 days or 25 years, if you’re looking for a new approach to define the law practice you want instead of having your law practice define you, I wouldn’t delay another minute in becoming part of Ben Glass’s Great Legal Marketing system. Not only does Ben Glass provide you with invaluable ideas about creating your ideal practice that has obviously worked for him and many others who have invested in this program, he also provides you with the continuing support through his monthly reports and his Mastermind and Diamond Practice Builder groups also available for you to join. Plus, you’ll get the wisdom of the many support vendors that Ben and countless others have developed to implement all the strategies.You avoid the time, money and mistakes by learning about the already prequalified experts like Web Master Tom Foster, book publishers like Word Association, and direct mail marketing experts like Newsletter Pro. After more than 25 years of a relatively successful PI practice, I was continuing to face increasing competition and no clear direction of how to think outside the usual box of marketing ideas that everyone of my colleagues were already trying. Now a year later, instead of repeating the same refrain like every other attorney I know who complains about practicing law, I can’t wait to get to the office every day to implement one of the many new ideas generated through Ben Glass’s system. And it’s paying off in new, better cases. What have I done so far based on Great Legal Marketing Toolkit: Completed two newsletters and one postcard; copies of which I enclose Put newspaper ads offering Free Reports in 3 different publications…I am enclosing those ads for your review Completed two books that deal with Worker’s Compensation and Auto Law I have the 800 number I have spoken with Tom Foster about a website I have combed through all of your materials and I bought most of Dan Kennedy’s books and two of Seth Godin’s But the lessons don’t stop with just the purchase of Ben’s Great Legal Marketing Toolkit. After buying the kit and attending his first seminar last year, I returned to yet another seminar with attorneys from all over the country. And while skeptical at first that this might be a repeat of last year’s great meeting, I came away with even more new and exciting ways to market my practice. Believe me when I say that I’ve tried numerous marketing programs over the years. While many have some good ideas, none come close to what Ben Glass has managed to put together. Rather than wait for your competition to discover these ideas (my biggest fear after first getting the Great Legal Marketing Toolkit) order it today and start putting these ideas to work for you tomorrow. And if you believe that this is just all marketing hype, I welcome you to call me directly at 610-363-3888.
Daniel F. Monahan
Personal Injury, Worker’s Compensation | Pennsylvania