Great Legal Marketing Has Made All the Difference in The World in How I Market the Services of My Law Firm
Great Legal Marketing has made all the difference in the world in how I market the services of my law firm. It has totally transformed my marketing efforts and how I spend money to attract business. As a result of what my staff and I have learned from GLM, all of the other law firms with which we compete are constantly playing catch up.
Tim Miley
Personal Injury | West Virginia
I Had a Great Review with Ben
I had a great review with Ben, got some great ideas to work on and some things to implement to help me take my practice to the next level.
Stacey Barrus
Personal Injury | Texas
I Simply Followed the Basic Steps and I Started Seeing Results
Since joining Great Legal Marketing, my income and law firm have more than tripled. I simply followed the basic steps and I started seeing results. Now I am in a great position and am trying to tweak and improve things. Great Legal Marketing continues to help me in these endeavors so I never have to recreate the wheel.
Michele Lewane
Workers' Compensation | Virginia
Our firm has had a great experience working with Great Legal Marketing. They provide an excellent service. Great legal marketing has helped our office to reach the next level. They are the best legal marketing company of their kind.
Our firm has had a great experience working with Great Legal Marketing. They provide an excellent service. Great legal marketing has helped our office to reach the next level. They are the best legal marketing company of their kind.
Corey Walker
Workers' Compensation | Iowa
Ben's way too modest, so let me clue you in...
[Ben] is way too modest, so let me clue you in. Ben’s 2-day seminars in Virginia are totally worth the trip and expense. Well worth it and you’ll learn what he means by “invest in yourself." I replaced FindLaw with Ben’s ideas. Not all of them mind you - I’m just one guy - but feeding content into my website regularly (and inexpensively), having a professional SEO person working for me to make sure you’re fitting in the Google algorithm, and starting a fun newsletter... and my results have been great. I’m 66 and have never had more cases. Good cases. My very strong advice is to join Ben’s group Great Legal Marketing, go to the seminars (and take your SEO person and whoever helps you with marketing in your office) and you will not regret it. I’m not affiliated with Ben in any way and there’s no payoff for me except seeing some of my colleagues do better and run classier, profitable law firms. Become the wise man/woman at the top of the mountain. Yes, I am a big Ben Glass fan. Thanks again, Ben, you rock.
Francis M. Smith
Personal Injury | New Jersey
Do yourself a favor and attend the Great Legal Marketing Summit. You can thank me later.
My only regret regarding GLM is that this fantastic, practice-changing, eye-opening, enthusiasm inducing program wasn’t available to me 30 years ago when I started practicing law. This was my second conference and my second regret is this not being my 6th or 7th. For all of those attorneys who are looking for a better way to build the mousetrap and at the same time wanting to get out of the rat-rage (enough of the vermin!), do yourself a favor and attend the 2014 conference. You can thank me later.
Christopher Russell
Personal Injury | California
Your Marketing Empowers Both the Potential Client and the Attorney
It is a little after 5 AM and I am again sitting down with your work. It is well written and the message really resonates with me! I have read many of the books you mention (Blink, Tipping Point, E Myth[s]) and I have been buying from Nightingale Connant for 20 years! You don’t just know what to do, you have done it! I have been in practice for 24 years! During those 24 years, I have spent tremendous energy attempting to create ethical marketing that actually works! The generous hour you gave me on the phone was invaluable to this quest! I am very excited about the prospects for the future with your insight in my corner. I am looking forward to boarding Jet Blue to get out to Fairfax! Your work empowers both the potential client and the attorney! I look forward to being one of your charter members and realizing the success I know it will bring my firm. Great work and thank you for all the blood, sweat, and tears, that went into what you have put together. You have created some tremendous material and methodology. Vaughan Became one of our Charter Platinum Mastermind Members and after coming to our Great Legal Marketing Super Conference, wrote: There are some who can create, a few who can implement and a tiny minority who can teach. You three [Ben, Rem Jackson and Tom Foster] managed to do all three! Your great presentations and materials had true synergy for a group of like-minded attorneys! Not only would I recommend this seminar, I would strongly caution those who might make the fatal mistake of missing the practice and life-changing concepts that you present.
Vaughan de Kirby
Personal Injury and Immigration | California
The Criminal and Traffic Defense Attorneys Agree: "The things that you are doing and teaching are so advanced and so much on the cutting edge"
There have been a number of movies and TV shows; three of which immediately come to mind are the movies: “The X-Men,” “The Matrix,” and the TV show “Heroes,” in which the premise is that there are people with superpowers among us without the rest of us realizing it. This is how I felt about your “GLM Superconference” — that I was let in on this amazing meeting of super legal marketers. The things that you are doing and teaching are so advanced and so much on the cutting edge, I have a huge advantage over my competitors.
Bob Battle
DUI | Virginia
The wealth of knowledge Ben has about marketing is something that should be sought after by any personal injury attorney who is serious about improving his or her practice as quickly as possible.
I’ve looked at a lot of lawyer marketing materials, most written by non-lawyers who really have no idea of what pressures we all face running a law office, especially in this era of tort reform. Ben Glass really talks to everyone of us because he actually runs a profitable and growing personal injury practice. Having the opportunity to look over his shoulder to see how he markets his firm will be of immense value to any personal injury lawyer. You won’t find this information in any of the standard “How to Build Your Personal Injury Practice” books. From what I’ve seen, Ben is “the top marketing expert” for personal injury attorneys, which is evidenced by the fact that his keen insight is based on real world experience instead of theory. The wealth of knowledge Ben has about marketing is something that should be sought after by any personal injury attorney who is serious about improving his or her practice as quickly as possible, without having to experience all the dangerous and expensive pitfalls most lawyers have to navigate.
Ed Geary
Criminal Law | Oklahoma
I Have Recommended Your Program to Several of My Friends...
The [Power Tools Package] is great. I’m slowly making my way through it, and I can already tell how helpful it will be. I have recommended your program to several of my friends, and I hope they contact you and follow through with it.
J. Benjamin Stevens
Personal Injury | South Carolina
At this seminar, I found out that our marketing plan is all wrong. After 1½ days I have a list of 6 things to implement into my practice and marketing plan.
I have been practicing law in Southern Utah for 13 years. I have tried hundreds of personal injury, worker’s comp., and social security cases. I soon found out that competence doesn’t necessarily bring new clients in the door. If you want good cases, you need to be able to compete with TV advertising firms. At this seminar, I found out that our marketing plan is all wrong. After 1½ days I have a list of 6 things to implement into my practice and marketing plan. I was about to spend a lot of money on a radio campaign. I now realize that I need to spend resources on a website, newsletters, databases, producing seminars, etc. The seminar was well worth what I paid. Saved me thousands in potentially bad marketing strategies. Presenters were the top of their field as were the participants. I would recommend Ben Glass to anyone who wants to improve their cases and income.
Aaron Prisbey
Personal Injury and Workers Comp | Utah
“Your Toolkit was the best present we could have given ourselves — and our firm.”
My husband and I purchased the Toolkit as a Christmas present to ourselves (we run a small PI firm in rural PA). While we haven’t yet made it thru all the materials, you have already inspired us to revamp our incredibly boring newsletter, to actively work on increasing our mailing list and to create and implement unique direct mainlining ideas. Admittedly, we are overwhelmed by most of what we want to do after reading your materials; we just keep reminding ourselves that we can do it all, we just have to take baby steps as we get started. We’ve also begun a fantastic relationship with Newsletters Inc. (purchased pamphlets already; they are designing a “free auto review” postcard for us) and I’ve contacted Foster web design for help in establishing a web presence. Your Toolkit was the best present we could have given ourselves — and our firm. Thank you for putting together such a common-sense “you can do this and here’s how it’s done” program. Months later, Carrie and her husband, Jim, drove down to Fairfax for Great Legal Marketing National Summit; this is the letter we got later, pointing out that what we do is not all about marketing, it’s about life. Hello Ben, It was great to meet you at the Conference. Since returning home, we’ve implemented many of the tactics you and others showed us: for example, Jim now works only 4 days per week (Fridays are now “Dad’s Day” with the girls) and we no longer accept unscheduled phone calls (at first our staff thought we were crazy, but now everyone realizes that this actually streamlines everyone’s time — no more playing phone tag, dodging calls, etc.). In general, we valued every moment of the Conference and were mightily impressed with the caliber of the entire event — from the speakers, the accommodations, heck, even the quality of paper you used to print the materials — it was all top notch. And getting to meet a rock star was just the icing on the cake. Thanks again for a superb Conference.
Carrie and Jim Carroll
Personal Injury | Pennsylvania
Old Clients Are Coming Back and Our VIPs Have Been Referring Business to Us
First and foremost - thank you! We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from. One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our "VIP Client Appreciation Program" and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet. My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It's been a win-win for us and our clients.
Dennis Reppard
Personal Injury, Estate Planning, Elder Law | Florida
We've Been on a Growth Trajectory!
As I write this on the last day of March 2017, our gross revenue for January-March 2017 is 148% compared to the same time frame last year, and our April cash flow is already projected at almost our goal based upon meetings already scheduled - and the month hasn't even started yet!
Jackie Bedard
Estate Planning | North Carolina
By Implementing The Ultimate Referral Letter Program, My Return on Investment Has Been Astronomical
Hard work, and implementing GLM principles, has provided a lot of opportunities for my family and I (my wife and I have four girls). I take time off whenever I want to go do things with my kids; I never miss important school events; and am always home for family dinner. In fact, I just booked our family vacation for this summer - a 7-night Caribbean cruise.
Stacey Barrus
Personal Injury | Texas
I Came Home and Excitedly Told My Wife That With GLM I Could Actually Earn $250,000 and I Had the Plans to Do It
The past 16 months since I attended my first Summit have been nothing short of life-changing for my practice. For the previous 6.5 years I had a Tulsa, Oklahoma solo criminal defense practice with no employees, low overhead, an erratic flow of new clients, and a focus that was exclusively on sex crimes and crimes against children. By criminal defense attorney standards in Tulsa, Oklahoma, I was successful with earnings for the previous 5 years of $115,000, $120,000, $118,000, $160,000, and $155,000. My “marketing” consisted of a basic website through Scorpion and a User Friendly Yellowbook ad. I had no idea if any given month or year would be successful or if I would make $15,000 next year or $150,000. I believed that I had hit the top of the market and that it wasn’t possible to make more than what I was making. I was unhappy with my practice and when I wasn’t actively working on cases or in court, I spent most of my work week trading options instead of trying to grow my practice. I had received GLM materials for about five years after first watching some free videos and providing my contact information. In August of 2016, after two ugly months back to back, I finally decided to take Ben up on his guarantee and paid full price for the Summit. I was convinced that if GLM didn’t hold the secrets and couldn’t grow my practice then I would continue to pad my earnings as an options trader. The first time at the Summit is metaphorically the equivalent of dropping Acid. Your life, or in this case your practice, turns into two main chapters, the Before and the After. I came back from the Summit more excited about my practice than I had ever been. I had a dozen ideas in my head and 50 pages of notes. I immediately got to work implementing a few select ideas, I moved into better office space, and I started to see results from my work and systems. A few months later (one year ago this month) I joined GLM as a Gold Member and completely bought in to the system. I still had the “my practice is different” thinking, given my very polarizing niche. So I attended the Bootcamp last April. That small group and one on one time was amazing and took my plans, ideas, and confidence to a new level. Since the 2016 Summit, I have moved from a 600 sq ft office to an 850 sq ft office to now a 1650 sq ft office. I have gone from the one-man show to a four-person team with two support staff and an associate attorney with another associate attorney hire coming in April after the bar results come out and he gets sworn in. Business has exploded with new business growing from $155,000 to $575,000 last year. In the first two months of 2018, we have already brought in over $135,000 in new business (not including $15,000 in referral fees) and we are on track to do over $800,000 for the year. Mindset is one of the biggest changes for my practice. It started with changing how I feel about what I do as an attorney and the service I provide. I believe in my own success, I am proud of what I do and who I am, and I have a framework and instruction on how to grow and build the practice of my dreams. The only thing holding my growth back today is my limited vision of what my practice can become. I think big now, just not as big as I should. When I left the Summit in 2016, I came home and excitedly told my wife that with GLM I could actually earn $250,000 and I had the plans to do it. It seemed almost impossible at the time to grow my practice from $150,000 to $250,000, but I knew it could be done. I hit $250,000 in mid-June last year and had to reset my goals. I have that piece of paper with my $250,000 goal and plan in a place of honor to constantly remind me to think bigger, much bigger. First thing I did after joining GLM is to take Ben’s advice and raise my fees. So I doubled them. The business didn’t drop off, it actually increased. Dramatic increase in my bottom line. It wasn’t easy, at first. The first time you look a client in the eye and say $10,000, $25,000, $40,000, $50,000 or $150,000 it takes a titanium backbone. (Yes, I quoted $150,000. I was hired and paid in full. It isn’t included in my earnings because it skews the numbers). An attorney told me the other day they though my fee was too high and that they knew of only one or two lawyers that charge that much. My response was that he should hang out with better lawyers, and I asked, “How much do they charge? I need to know so I can raise my rates.” I decided to finally hire my first support person. Instantly I knew I should have done this years ago and it made a huge improvement in my quality of life, income, and client responsiveness. Despite a few bad hires along the way, I now have two superstar support personnel that are amazing and have completely bought into the GLM/GKIC direct response way of life. I went after the referral network using the Ultimate Referral Letter process. I have grown my referral network to over 50 attorneys and generated over $30,000 in referral fees and increased the number of cases I received from other lawyers by 250%. I then created a follow-up process for prospects that contacted the firm by phone or email. We developed a nice Shock & Awe package and follow-up sequences for qualified and unqualified prospects. Conversion rates have gone up dramatically. In conjunction with the follow-up systems we put in place, I started a new focus on higher-quality client experience investments. I turned the office into a comfortable, yet upscale experience that married perfectly with the price point and exclusive/select boutique experience we wanted to offer. We added a Jura super-automatic coffee maker, I went to the Wynn in Las Vegas and ordered 5 diffusers used at the Wynn & Encore hotel (Steve Wynn put a lot of money and science into his hotels’ scent), new artwork for the office (looks like the inside of the Gilcrease), drink menus, unique coffee cups that everyone loves and gets to take with them when they leave, etc. I then started to devote time and resources by way of 5 Star Law Firm to getting more and more online reviews. When I went to the first Summit, I had a total of 3 reviews, today I have over 40. It is hard as a sex crime attorney to get your clients to post reviews, but I motivate my staff with cash bonuses for each new 5-star review they get signed up. Next, I started working on new content for my website and my USPs. I decided to make a change in my website provider and switched to Foster Web Marketing (FosterWebMarketing.com). This resulted in a huge improvement in my online presence and every month increases my business. I shot 10 videos for the website with the Foster team and I am constantly adding new content. In April/May of 2018, Foster Web Marketing is sending out a crew to shoot on location video of firm, employees, FAQs, and commercial quality video. I then started working on my master client and contact list. We are now list central around the office. We have lists for everything and everyone. Once we completed the master list we refined it for a newsletter list. Once we had our newsletter list, we contacted Shaun Buck’s team at Newsletter Pro (TheNewsletterPro.com) and our first newsletter goes out at the end of February. Recently, I contracted with Zine (ZineGraphics.com) to take all of my written products to the next level. Kia is in the process of doing some outstanding graphic design work on my USPs (consumer guides and books), business cards, and other print materials to give everything a consistent, professional, and high-end look. I have plans in development to open a satellite office in Dallas in 2019 and in Oklahoma City the following year. Overall, the results have been nothing short of unbelievable. Honestly, part of me is nervous about putting my success in writing because the “old Lee” can’t believe it himself and always worries about when the bottom will fall out. The “new Lee” knows that his first $1,000,000 year is right around the corner. These numbers and growth outside of Tulsa, Oklahoma might not seem like too much to get excited about. But let me tell you, a $500,000+ year in Tulsa, Oklahoma in any profession is BIG money, and I had that growth of $150,000 to over $500,000 in just one year using GLM methods. If I could make two suggestions to a new member or someone considering GLM, they would be 1) Immediately raise your rates/ fees and raise them substantially, and 2) Think big, so big it seems ridiculous, and let that thinking become your new normal.
Lee Berlin
Sex Crime Law | Oklahoma
Great Legal Marketing Provides an Outstanding Product for Smaller Law Firms and Solo Practitioners and I Highly Recommend It
Great Legal Marketing provides an outstanding product for smaller law firms and solo practitioners and I highly recommend it. GLM provides a step-by-step guide to increasing your firm's marketing presence. I purchased the gold member package and I have been absolutely blown away by the materials and information that I have received since joining. It is truly is a great value for what you pay.
Ben Westbrook
Personal Injury | Texas
The Best Organization Out There in Terms of Teaching Lawyer Marketing
By far the best organization out there in terms of teaching lawyer marketing. Ben Glass not only teaches but is a practicing attorney who knows what we face on a day to day basis. At GLM, you will find an entire community of lawyers who are happy to share what they are doing in terms of marketing, law firm development & management, and life strategies. The people that you meet here are genuine & kind. The positive energy is contagious (no complainers!). I've been a very satisfied member since 2011 and look forward to many more years to come! Thank you, Great Legal Marketing!
Carol Cadiz
Personal Injury and ERISA Disability | Illinois
