Roy M. Doppelt
I wanted to thank you so much for our phone call today. I appreciated your taking the time to read my email before our meeting so we could focus on specific strategies and techniques to assist my estate planning firm in obtaining more contacts. Your use of examples was most illustrative and I will study them and then make changes. You answered all of my questions and felt you were personally interested in my firm’s success as I did when I attended your seminar in Los Angeles in August of this year. I look forward to working with you in the future.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.