Hard work, and implementing GLM principles, has provided a lot of opportunities for my family and I (my wife and I have four girls). I take time off whenever I want to go do things with my kids; I never miss important school events; and am always home for family dinner. In fact, I just booked our family vacation for this summer – a 7-night Caribbean cruise.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.