Attorney Marketing Blog

“Not all leads are created equal.”

Such a statement could have been authored by any number of marketing geniuses ranging from David Ogilvy to Dan Kennedy to Jay Abraham to Zig Ziglar. It is so widely attributable because of its universal truth.

Potential clients find you at various points in their journey. Some may be at the very beginning and represent a “cooler lead,” while others may be on the verge of hiring an attorney and are “hot leads.” The trick for you is learning to identify which are the hot ones that can be quickly converted into clients and which are the cooler ones that need to be warmed up.

If you developed a marketing system that nurtured cool leads, you would be capable of capturing a significant part of the legal market in your region.

And, if you perfected your ability to instantly convert hot leads into clients, you would find yourself leaping and bounding past your competition.

Watch the Video Below to Learn More About Identifying Your Best Leads

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Important Hiring Advice for Small Law Firms
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Ben Glass

Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.

Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.

Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.

If you want a peek at what successful attorneys use to market their practice, the HERO Starter Kit is your logical next step.

We’ve put together a FREE (and potentially life-changing) kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your HERO Starter Kit from Great Legal Marketing!

Request Your HERO Starter Kit Today!