Will Your Law Firm Marketing Plan Bankrupt You or Change Your Career?
Look, if you’re an attorney like me, you know one thing for certain about our industry: marketing companies think we’re suckers. They call us and email us every hour of every day hoping to get into our wallets. They peddle strategies and software that aren’t even proven in other industries, yet they tell us it will work in the legal marketplace.
You know why they still call us? Because lawyers who don’t know any better keep giving them business. I call these companies “marketing vultures” for a good reason, but truthfully I can’t blame them for trying. Everyone has a right to earn a living and put bread on the table for their families. What I’m really mad as is the heavily-entrenched anti-marketing culture in our profession, which unintentionally KILLS the careers of good attorneys.
The worst part of it is that I see so many hardworking, well-intentioned attorneys sidelined by the harsh realities of running a solo or small law firm. These attorneys are good people, have a strong work ethic, are open to new ideas, and just want to see law firm marketing plans that are ACTUALLY working at a successful practice right now.
When I first set out on my own and started learning marketing, there was nobody collecting these ideas, applying them, and teaching them to other attorneys. There were plenty of successful law firm marketers, but most of them were playing a “big firm, big brand” game, which is expensive and not a useful approach for a small firm attorney like me. Certainly no one was making any effort to teach lawyers how to market themselves ethically and effectively.
So over the past decade, I built it myself. Three times a year, I meet with 20 of the top solo and small firm lawyers in the country. We exchange ideas, challenge each other, and analyze in detail the things that really matter in running a business – and make no mistake, your law firm is a business.
I then take those ideas – marketing plans that are PROVEN and ACTIVELY WORKING at successful firms – and teach them to solo and small firm attorneys throughout the country through my membership organization Great Legal Marketing.
Take a moment and give this some serious thought: is there ANY other organization in the country that is doing this? Is there anyone else “Masterminding” with the top solo and small law firms in the country, and then teaching those strategies to any attorney who is smart enough to listen? In my humble opinion, there is simply nowhere else to find marketing plans with this level of proof behind them in the legal world.
I could’ve kept these secrets to myself, but I didn’t because truthfully, I believe in the solo and small firm attorney, and when I look out into a crowd at one of our events, I see myself. I was so eager to “do the right thing,” and I wanted to do it all, if only someone would’ve just told me what to spend time on!
At Great Legal Marketing, that’s our mission and I’ve stuck to it for over a decade. I want to empower you and educate you so that you can live the life you deserve and provide for your family in the ways you’ve always envisioned. I’ll teach you how to market, and perhaps more importantly, I’ll teach you how to THINK about marketing and the running of your practice.
Lives are changed every year through our membership, and I invite you to take part. This is your first step to discovering strategies that WORK in the legal field. Every firm is different, and every practice area has unique nuance, but the principles I share with you are timeless and unmovable. I want to give you the tools to succeed no matter which direction the economy turns. It all starts by dipping your toes in the water and seeing what GLM membership has to offer you.
Most attorneys start their firms assuming that being a really, really good attorney should, in and of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed learn to leverage their current resources to create effective (and ethical) marketing. What they discover isn’t a magic pill or silver bullet but a different approach to marketing that your competitors haven’t considered.
by Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.